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EVEN MORE WAYS TO GET LEADS USING FACEBOOK FOR REAL ESTATE AGENTS

Facebook isn’t just a powerful platform to let your audience know what’s going on in your own real estate business, it’s also a great way to generate leads and convert those leads into buyers.

Here are a few simple tips and tricks to help get even more out of your Facebook community.

Create targeted/compelling content

Facebook’s algorithm considers content quality when deciding what to show in news feeds. Over time, Facebook continually edits this algorithm to ensure that Pages show only content that truly matter to fans, while weeding out spam or link-baits. It’s up to you to make your content engaging and relevant to fans.

But what will make your content valuable to fans?

  1. Content comes in many forms, including status posts, shared links, videos and photos or graphics. Recently, there has been a trend toward sharing content beyond text such as engaging visuals including poster quotes and fun, interesting photos.  Include graphics in your content mix.
  2. Make sure you include an interesting description on your shared content, website links and videos. Use words that will make people want to click.
  3. To break up content, it is also good to share a few causal posts about your personal experience with real estate. This could also be news that is relevant to pop culture or includes a bit of humor. Only do this once in a while, but make sure to add it to your content mix.
  4. People love to read about real-life stories. Post stories and photos about your personal experience as a realtor, the places you’ve visited and the interesting activities or events you may attend. Be human!
  5. Write posts that encourage engagement from your audience. Amazing photos are nothing without a clear call to action

Other great tips:

  • Plan out your posts in advance, to avoid writers block or missing a day.
  • Make a calendar of posts to help you organize the different types of posts. This is also something you could share and have other people help with your social media posting.
  • Map out the optimal times your fans are on Facebook. Utilize Facebook Insights for this. Posting around 3-4 posts a day ideal to avoid flooding your fans’ News Feeds.
  • You can use Facebook’s pre-scheduling function to set up future posts in one sitting.
  • Follow other brand pages relevant to your business (and are also followed by your fans).

GET MORE PEOPLE TO CONTACT YOU

Use Facebook to make your phone ring! Here are 5 examples of offers to post that could entice people to talk with you:

  1. Free financial analysis for FSBOs.
  2. Host a Facebook Events Q&A forum about your listings/ expertise.
  3. Free 30-minute call on financing and mortgage consultation
  4. Offer discounts and minor fees waived from your listings
  5. Host a referrals contests: Give away something for every referred lead that will set an appointment with you.

These are all great lead-generating activities. Just make sure you have set up a system to capture contact information and move these leads through your sales funnel. Keeping your list updated with current info is important!

UTILIZE FACEBOOK EVENTS FOR OPEN HOUSES

Facebook Events are a powerful tool to increase awareness about your events. Tip: Set up your Facebook events at least 3 weeks before the event itself. This will allow time for people to ask questions, prepare and check schedules.

Here are a few More tips:

  1. Lay the ground rules on the Event description. Unless the house has been vacated, most professional open houses will require guests to sign a logbook and show a driver’s license. Spell out any special instructions like this on the Event listing.
  2. Enlist the neighbors. It’s a great idea to make friends with the neighbors, or at least introduce yourself. It goes without saying that the neighbors are better sales people than you! They can give the best testimony why they chose to live in the area, and create a warmer welcome for potential buyers. Let neighbors know about events.
  3. Run Facebook Ads for the event to increase attendance and awareness.Events are better promoted if they are highlighted on the Facebook News Feed. With a small budget, you can set a short campaign to optimize your promotional efforts for the event. (See: Geo-targeting for Facebook Ads below)
  4. Document the event. Take photos and notes. This way you can use it as content for other marketing efforts. Consider having the event professionally recorded, but be sure to let your guests know before hand that there will be cameras rolling during the event.

USE GEO-TARGETED FACEBOOK ADS

Geo-targeting is often underutilized in Facebook, because many people think it’s hard to do. However, it’s actually pretty easy!

So what is Geo-targeting? It’s a special feature of ads that allow you to target audiences by location when running Facebook Ads. This is especially helpful since your business is in a particular city and you want your ads to attract the people within a certain distance of that location.

Facebook finds people to target through users’ IP address whenever they are online and the addresses users indicate in their profile information.

When creating ads, you can set Geo-targeting based on the following information:

  • Everywhere (Global)
  • Country
  • State/Province
  • City
  • ZIP Code

You can also include a wider scope to your ads, like a certain mile radius of your target location. Leverage this to your advantage.

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BRANDING GUIDELINES FOR YOUR REAL ESTATE FACEBOOK PAGE

Building your brand should be one of the greatest goals of your Facebook Page. In this blog post, I’ll give you 5 basic branding guidelines for your Facebook page.

These guidelines will help your Facebook Page attract fans and drive traffic to your site.

BRANDING GUIDELINE #1 – BUILD YOUR ASSET TOOLKIT

Set your Facebook Page easily using an Asset Toolkit! It is a set of files to help you update and populate your Facebook Page.

Create a separate file folder in your hard drive or cloud storage for all files related to branding – as you shall be using them consistently.

Your asset toolkit should contain more or less the following:

  • Messaging for the About Section

Make sure the following properly filled out:

– Business Name
– Address
– Business Hours
– Phone
– Company Mission Statement
– Services
– Email Address

Additional Action items:

– Create 3 Taglines for your company
– Create a short description that is a brief summary of your business. The character limit is 155.
– Create a long description that includes keywords for your business along with the services you offer such as real estate listings, brokerage services, real estate investing, etc.

  • Timeline Cover Images
  • Profile Image
  • Facebook App Images

BRANDING GUIDELINE #2 – SELECT THE BEST PROFILE IMAGE

Your profile image is the first thing your fans will remember, aside from the company name in all areas of Facebook – including chat boxes, embedded Facebook badges sidebars, and news feed. This is how your company is being branded.

How to select the best profile photo?

Due its small dimensions: 160 x 160 pixels, you should select an image that best utilizes the space available. Commonly, it could be either your company logo or your own professionally-taken photo.

Page profile pictures are square and display at 160 x 160 pixels on your Page.
The image file you upload must be at least 180 x 180 pixels.

Make sure your profile photo stands out in the news feed by adding a colored square around your photo or including your business name along with a headshot image.

BRANDING GUIDELINE #3 – OPTIMIZE YOUR COVER PHOTO AS A SALES TOOL!

The cover photo is a large, rectangular image found at the top of your page. Due to its prominence, it is important to give your audience a cover photo with a lasting impression.

What does it take to have a great cover photo?

  • Use a Call to Action
  • Showcase Rooms from Your Listings
  • Share Your Charitable Causes

How do you optimize your cover photo?

On the image description, include a Call to Action and link to your website. This will help drive more traffic to your website and/or social sites.

Remember that Facebook favors cover images with less text, so make use of the image description and comment field accordingly.

Include your CTA as part of the cover photo design.

Cover Photo specs:

Cover photos should be:

  • clear
  • high resolution image file
  • 851 pixels wide and 315 pixels tall

Note: If you upload images less than these dimensions, it will be stretched to fit the container.

BRANDING GUIDELINE #4 – GET A CUSTOMIZED TIMELINE URL

A customized URL, also called a vanity URL is another feature you can customize for branding. It should be the same as your Facebook page name.

For example, the name of my Facebook page is https://www.facebook.com/JenSmithSocial

To create your own vanity URL:

Admin Panel > Settings > Page Info > Edit Facebook Web Address

BRANDING GUIDELINE #5 – CREATE FACEBOOK APP THUMBNAILS

You can create Facebook App thumbnails to connect all your branding elements together.

Thumbnail image sizes are 111 x 74 pixels.

For all these graphic requirements, you can ask your designer to do it for you or you can do it yourself using FREE tools like PicMonkey or Canva.

If you have any questions, I’d love to help you answer them. Just leave a comment below.

Want to learn how to use Facebook to get a consistent source of leads online?  Sign up for my FREE video series FB Real Estate Pro and get instant access to three free videos!

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12 FACEBOOK FACTS & FIGURES FOR YOUR REAL ESTATE BUSINESS

Numbers don’t lie. They play an important role in everyday life, more so, in business. By knowing the right statistics, you’ll prevent making quick business decisions that you might regret in the future.

In this blog post, I will present to you 12 Facebook facts & figures that will prove that Facebook is right for your real estate business:

  1. Statistics show that Facebook has 1.2+ billion users (as of February 2014)
  2. There are 751 Million Mobile Users on Facebook
  3. The average Facebook user checks their account five times a day, and typically spends 20 mins a day on Facebook.
  4. 50% of people trust a company’s Facebook page more than their website.
  5. 70% of Facebook users engage with businesses on Facebook.
  6. Facebook users have pressed the “Like” button more than 4.2 billion times.
  7. Facebook users post 30 billion pieces of content every month.
  8. More than 7.5 Million users have promoted a post
  9. 90% of home buyers searched online during their home buying process.
  10. Consumers who engage with a company via Facebook spend 30% morecompared to a customer who does not.
  11. 43% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network.
  12. Because of its massive user base, you can find your target audience on Facebook. And, 67% of B2C marketers have generated leads via Facebook.

Based on this data, we can conclude that:

  • Facebook is the largest social network on the planet.
  • People are engaged on Facebook.
  • Your leads are on Facebook.

Sources:
Facebook News: September 30, 2013
The Top 20 Valuable Facebook Statistics by Zephoria
2012 Profile of Home Buyers and Sellers via Realtors.org Digital Study

Now, what are you waiting for? Get more leads for your real estate business now by using Facebook!

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NEW FACEBOOK ADS CAMPAIGN STRUCTURE BEST PRACTICES

Ready for more changes on Facebook?!  It seems like they are making changes daily now and it’s hard to keep up so this post should break down for you the recent changes regarding the new Facebook ad campaign structure.

The New Facebook Ads Campaign Structure is set to roll out on September 15 and will be made available to 100% of advertisers in the next few weeks.

This change is designed to make advertising efforts easier for advertisers in three words:

  • Organize
  • Optimize
  • Measure

WHAT’S NEW?

Before, Facebook Ads only has a 2-level structure: Campaigns and Ads.

It was in each individual campaigns that advertisers set everything: campaign goals, audience filters, budget and scheduling of ads. The Ads – there are the creatives.

This structure is particularly rigid: as it was difficult to optimize and measure ads effectiveness across different audience demographics and campaigns goals.

HENCE, THE NEW 3-LEVEL STRUCTURE: CAMPAIGN- ADS SETS- ADS.

In this new structure, you can set different campaign goals on Campaign such as branding, site visits or promote offers.

You can set your audience, budget, placements and scheduling in Ad Sets. Under each Ad sets are your Ad creatives.

To better understand, this 3-level structure allows you to:

  • Separate different campaign goals from others
  • Set different audience groups under each campaign
  • Experiment on different Ad creatives under each demographic group.

This gives advertisers a chance to better analyze and understand how each creative content performs in a specific group of people, under each campaign goal.

Facebook has published a guide on how to bring the best out of the new Ads Campaign structure.

CAMPAIGN BEST PRACTICES:

1. Define your campaign goal.

Campaign goals are specific results set by a brand. For example, a local store will have the following objectives:

  • Visits to Website
  • Website Conversions
  • Increase Page Post Engagement
  • Likes your Page
  • Install Apps
  • App Engagement
  • Promote Offers
  • Event Responses
  • Video Views

Thus a goal should be limited to some specific calls to action from a Facebook user.

2. Set up campaigns based on advertising objectives.

You can create different campaigns under each objectives. Here are a sample list of campaigns you can choose from:

3. Set the cap how much you spend across all your campaigns.

You don’t need to worry about over-spending. You can set your budget across campaigns. The Ads will stop as soon as your cap budget is reached.

4. Take note of spending for each of your campaigns.

Use the spending meter to track how much your ads had spent so far. This will let you in the loop of how much your ads costs to run, as well as compare which ad delivers better results over cost-effectiveness.

AD SET BEST PRACTICES

1. Organize ad sets by audience.

Learn to determine your audience by gender, age, location, likes and other demographic data available in the Ads Manager.

This will help you determine which audience group drives better response to your ads. For example: you can and create ad set for people you liked your Page and another for those who haven’t liked your Page yet.

One secret is to keep your Ad Set consistent so that you can easily single out the best performing Ad Sets.

2. Optimize top performing placements.

You can alternately assign one placement in an Ad Set or have multiple placements in a demographic Ad Set so optimize your ad results.

3. Set bidding to maximize performance.

Make sure that your ads have consistent optimization settings to optimize your ads; whether you are bidding for clicks, impressions or reach, your choice depends what your prefer to pay for.

4. Adjust budgets to optimize spend.

Monitor which ads perform better than the rest. Make sure your budget appropriately and equally to all top-performing ad sets.

AD BEST PRACTICES

1. Know which ad types suits your campaign objective.

Select the best types of ads to use such as link ads, photo ads, text ads, app install pages to match the needs of your campaign.

2. Come up with multiple ads to optimize creative.

As much as possible create other ad variations using a creative. For example, an ad creative can be both in form of a image or a video. This allows more optimized delivery.

3. Always monitor to improve performance of a creative.

Always make a point to record results such as number of clicks, impressions as well as rejections. This helps you see the performance of your ads in a user’s view point. Use what you have learned to improve future creatives.

4. Work within the limits of your account.

Every account can hold as much as 1000 campaigns, 1000 ad sets and 5000 ads. This only applies to live campaigns, deleted ones do not count. To better manage and track your campaigns, follow your marketing plan and run a good number of ads that you can manage.

WHAT DO YOU THINK OF THE NEW AD CAMPAIGN STRUCTURE?

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FACEBOOK BANS LIKE-GATING – WHAT IT MEANS FOR YOUR BUSINESS

Like-gating is a way to incentivize Facebook users who haven’t liked your page yet. It can be a simple image with a “like my page” call to action. Once a user liked your page then that’s the only time they get access to your freebie, prize or discount.

HERE IS SAMPLE FROM MY OWN FACEBOOK PAGE:

 

Under the ‘proper use’ policy, effective November 5th, 2014, Facebook admins are no longer allowed to give incentives for people to like a page or use social plugins.

Incentives include: rewards, freebies, discounts and gating apps to force people to like a page first.

It will still be acceptable to incentivize users, who already Liked the page every time they visit the page or login to the app.

This is stirring up some reactions among marketers online. This is what Facebook has to say:

“To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

What this quote from Facebook implies is that in order for your Page Likes to grow organically, people must really like and connect with your brand in the first place.

Let us take a look at this study by Ignite Social Media.

 

It shows that incentives is still the top reason for people to like a page so it’s a bit shocking that Facebook would prohibit pages from doing so.  But it’s actually a VERY good thing.  If you have fans that have liked your page because you made them like your page to get something from you – they are likely not an engaged fan and the key to Facebook success is having fans that are ENGAGED with your page and your brand.

This update will challenge business owners, marketers and admins to:

  • improve the content being shared on Facebook by creating genuine engagement
  • maximize the use of Facebook Insights to know when your fans are online and what they “like” most
  • use Facebook Ads to build a targeted audience

What do you think of the new update?  I’d love to hear from you in the comments below.

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WHY A REAL ESTATE AGENT SHOULD HAVE A FACEBOOK PAGE

Do you wonder if using your personal page is best?  Do you post listings to your personal page and wonder if your friends get irritated?

I often get asked these questions so I thought I’d write a blog post about it.

“I am a real estate agent, should I use my personal profile or create a Facebook page to post about my business?”

Without batting an eyelash, I would say you should use a Facebook Page.

Why should you set up a Facebook Page and not use your personal Facebook profile to get post on your page and get leads if you are a real estate agent?

Let me first define and differentiate the two before I go ahead and answer the big “why”.

WHAT IS A PERSONAL PROFILE?

  • Personal Timelines, which are sometimes referred to as profiles, are for individual, non-commercial use.
  • They represent individual people and must be held under an individual name.
  • You can follow Timelines to see public updates of people you’re interested in but aren’t friends with.

WHAT IS A FACEBOOK PAGE?

  • Facebook Pages look similar to personal Timelines, but they offer unique tools for connecting people to a topic they care about, like a business, brand, organization or celebrity.
  • Pages are managed by people who have personal Timelines.
  • Pages are not separate Facebook accounts and do not have separate login information from your Timeline.
  • You can like a Page to see updates in News Feed.

As you can see, a Facebook Page can be utilized to get high-quality leads better than your Personal Profile.

Here are 10 more reasons why you should use Facebook page and not your personal profile:

  1. BE SEARCHABLE

    Facebook Fan Pages are indexed by search engines which is important in building your online presence.

  2. FACEBOOK TABS/ THIRD PARTY APPS

    You can practically create a website out of your Page using Facebook apps. You can add special Apps that could create beautiful landing pages, add a lead capturing-form and other integrations that you need to make your Facebook Page a lead-generating machine.

  3. TAG YOUR PAGE

    Your fans, non-friends and other Pages can tag your brand on their posts. Therefore, creating more visibility.

  4. RUN PROMOS AND CONTESTS

    You can run promos via the Ads Manager by simply posting an Offer on your Page. It may be discount offers or freebies when they respond to your call to action.

    In the same manner, you can run contests either by creating custom tabs.

  5. ASSIGN AN ADMIN

    You can assign an admin to manage your Facebook page. You don’t need to give out your personal password to other people. This is more convenient and less risky for you.

  6. COMMENT AS YOUR PAGE

    If you want to increase your online presence on Facebook, you will need to comment, reply, like and share to other Pages using your Facebook page.

    This allows other people to feel your presence by being active, not just being confined to your own page.

  7. CHECK-INS

    As long as your location has a complete street address and is pinned on maps (like Bing Maps, Google Maps or Foursquare), people can check-in to your office location and share it on their own timelines.

    You cannot have that if you are using a personal page. This increases interaction between you and your clients.

  8. FACEBOOK INSIGHTS

    This is a very powerful tool to learn about your Facebook audience. You can study your fan demographics, know which posts has more engagement and combining these information into improving your page activity. Which will in return get you more leads.

  9. RUN ADS

    Paid advertising to promote your business can only be done on Facebook Pages and not in your personal profile.  You can do some super cool things with Facebook Ads such as advertising to your email database or promoting an open house.

  10. NO “FRIEND LIMITS”

    Last but not the least, personal profile page is limited to 5,000 friends. Your Facebook Page can have an infinite number of fans.

Start setting up your Facebook page today if you haven’t yet. For more information about setting up your Facebook page, click here…

If you have any questions, I’d love to help you answer them. Just leave a comment below.

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8 THINGS YOU NEED TO KNOW ABOUT THE NEW FACEBOOK PAGE LAYOUT

The streamlined look for Facebook Pages was rolled out last month. According to Facebook, it aims make it easier for people to find the information they want and help Page admins find the tools they use most.

In this blog post, let’s jump right in and see what the major changes are that you need to be aware of…

1. TIMELINE DESIGN

The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed. Also notice that all posts are now displayed in one single column.

Example of post displayed in one single column.

The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

 

You can re-order all the blocks on the left column, except “People” and “About”. Here’s how:

  • Go to the “Manage” button (the pen icon), then click on “Manage Sections”
  • Then use the “drag and drop” interface to re-order the blocks in the left column.

2. COVER AND PROFILE PHOTO

Your Page name and category, along with the Like, Follow and Share buttons are overlayed on the bottom portion of your cover photo.

The profile photo is now moved up farther onto the cover photo image and a bit to the left.

 

3. APPS TABS

Apps tabs are seen in 2 places:

  • Left sidebar below the fold.

 

  • Top menu bar, in the “More” dropdown menu.

 

4. ABOUT SECTION

Your about section now prominently displays your website URL.

 

5. NOTIFICATIONS

All notifications are now easily accessible in one convenient page named “Activity”.

 

Very important notifications like new page likes, unread messages are displayed at the right-hand side.

 

6. PAGE SETTINGS

All of your page settings are in one place. Note that Activity Log and Banned Users have been moved to the Settings tab.

 

7. INSIGHTS PAGE

All of the Facebook Insights you will need are shown at a high level on one page and includes “Pages to Watch”.

 

8. ADS MANAGER

No matter where you are on your Page, you can now view information about the ads you’re running. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

 

What do you think of the new Facebook page layout? Do you have any questions about it? I’d love to help. Add your comments/questions below.

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ANOTHER FACEBOOK CHANGE THAT MAY AFFECT YOUR BUSINESS PAGE

Consistent with the Facebook’s aim to clean up the news feed, they announced another update to de-emphasize pages that practice “like-baiting”.

What is like- baiting anyway? “Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

Here are 2 good examples of like-baiting:

  1. If you run contests on your Facebook page with the following mechanics: “Share and like this post to win a FREE gift”. Be aware that you can no longer ask/require the person to share the contest on their personal timeline.
  2. LIKE baiting

Here is the rule quoted directly from Facebook’s page guidelines: 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

How will this affect your Page?

It’s time to get creative with your posts. Share helpful information that your fans will share without you asking for it. Be original – be you!

Be original.

What do you think of this Facebook update? How will it affect your page? Let me know your thoughts by adding a comment below!

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HOW TO INCREASE FACEBOOK ENGAGEMENT WITHOUT PAYING FOR ADS

As a follow up to this blog post that I wrote previously, I am sharing with you information on how to increase your Facebook engagement without paying for ads.

FIRST STEP: UNDERSTAND HOW FACEBOOK ENGAGEMENT REALLY WORKS.

So how does Facebook define “engagement”? In simple terms, Facebook engagement happens whenever your fans:

  1. LIKE your post
  2. COMMENT on your post
  3. SHARE your post, or
  4. CLICK a link in your post

SECOND STEP: PLAN.

While getting your fans to engage on Facebook is extremely important for organic reach, I believe creating a Facebook content & marketing strategy is equally important. And the best way to start with this is by creating an editorial calendar. Your editorial calendar doesn’t have to be anything complicated, a simple shared Google spreadsheet will do.

To get the planning started – consider these key elements:

  • Your fans – Who are they? What are they looking for? How can you help them?
  • Your content – Generally, share content that your fans can resonate with. Vary content type from text updates, images, videos and links to relevant articles.
  • Your voice – This should be consistent with your business or brand. For me, I like to write posts that sounds like I’m having a chat over coffee with a friend. Be helpful. Create a standard turn-around time to reply to fans comments – within 12 hours is preferred.
  • Your words – Write posts that are compelling and invoke strong emotion – at least strong enough for your fans to follow your call-to-action. Also “snackable” and straight to the point posts are most likely to have more engagement.

You now know the basics but don’t stop there. Be open to other ideas on how to increase your engagement with your fans. Here are other things you can do:

  • Run a contest.
  • Spotlight a fan.
  • Host Facebook Fan Page Friday.
  • Tag other pages when you mention them in your posts
  • Ask close-ended questions.
  • Ask your fans to vote.
  • Repurpose content that you already have.
  • Repost top performing posts you shared previously
  • Host a Live Q and A hour.
  • Post updates about trending events.

THIRD STEP: MAXIMIZE PAGE INSIGHTS.

Here are the key things that you should consider:

  • Know when your fans are online and post updates whenever your fans are online – simple, right?
  • Post updates 2-3 times a day. If you don’t you will definitely miss out.
  • Monitor which posts created most engagement. Do this more often and fewer of the things that don’t get engagement.

FOURTH STEP: PROMOTE OUTSIDE OF FACEBOOK

Increasing engagement on Facebook doesn’t mean you can’t promote your posts outside Facebook.

  • Add a link to your Facebook page in your email signature.
  • Encourage people in your email list to like your page and comment in your posts
  • Tweet your posts
  • Pin image posts on Pinterest
  • Embed top performing updates in your blog

Now, what are you waiting for? Use these tips to generate more engagement in your Facebook page! I would love to hear which of these tips worked for you.

Like what you’re reading?  Sign Up Here to get the most up to date Facebook info on the planet!

What other tips do you have for increasing reach and engagement for your Facebook page?

Leave me a comment in the comments section below and let me know what tips you’re using on your page that are working!  I’d love to hear from you!

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SIX FACEBOOK MARKETING TIPS FOR REAL ESTATE AGENTS

Facebook is an amazing social platform to grow your client list for your real estate business.

It is one of the most powerful social media network to date. With it’s boundless reach and business-savvy features, a lot of small businesses are taking their businesses to the next level using Facebook. Even big corporations have Facebook pages to reach out to their target markets. The beauty of Facebook is it’s ability to micro-target.  This means your real estate business can definitely benefit from using Facebook.

Before you can maximize the use of Facebook for your business though, you must be clear about these 3 requirements in growing your client list:

  1. Your Facebook page must have the RIGHT Fans
  2. Your fans must convert from “likers” to “buyers”.
  3. Your fans must love the content you provide on your Facebook business page so much that they come back to and engage with your page.

Keeping these 3 things in mind, here are 6 Facebook tips to help you grow your client list:

1. INVITE YOUR CONTACTS TO LIKE YOUR PAGE

Make use of your email contacts list to build your network on Facebook. If someone has already opted in to your email list, there’s a greater chance that they would want to connect and interact with you on Facebook as well. Invite them to “Like” your Facebook page to be in the loop about everything that’s new in your real estate business. Ask your family, friends and current contacts to recommend your page. This is social media’s new-age “word of mouth” advertisement. In addition to this, you can add a link to your Facebook page in your email signature. Here are 2 examples:

2. SHARE COMPELLING CONTENT

Share stunning images

A picture paints a thousand words! This is very true in real estate. Post stunning photographs of real estate property. People LOVE to comment and sharing amazing photos of homes!

Post or share interesting articles or tips related to real estate

Real estate is a big topic. Post various articles on your page that might be interesting to prospective clients such as tips on finding the right property or how to increase the market value of a property. You can also share a link to your own blog or you can write your own tips that you can share. You can convert these tips to images.

Facebook Real Estate
Run a contest to promote your page

Contests are a great way to invite people to “Like” your page and let people know what your business is all about and what you have to offer. Take this opportunity to create a promotion they can’t pass up. For instance, you can offer a hassle-free loan approval and partner with a mortgage lender or even a room make-over & free consultation with an interior designer like this:

3. MAKE USE OF FACEBOOK’S AMAZING FEATURES

Utilize Facebook APPs to create a lead capture system.

By adding a “Contact Us” or “Book Now” tab to your Facebook page you can make it easier for your leads to sign up without sending them away from Facebook. You can also create an app that features your upcoming open house with a video.  22Social is a great tool that you can use to set this up.  If you’d like to see what a complete app looks like from 22Social – check one out here.

Advertise to gain more page likes

Facebook’s “Like” ad is probably the easiest ad type to set up. It’s also the least expensive but it gets your page instant exposure to new fans.

Watch this short video about how you can get more likes using Facebook ads!

4. LINK YOUR FACEBOOK PAGE TO YOUR OTHER SOCIAL MEDIA NETWORKS

Not all people join the same social media network. Linking your Facebook to other social media networks such as Instagram, Twitter or LinkedIn will broaden your reach to possible clients. Your posts, articles or announcements gain more exposure when your social media sites are linked to each other.

5. BUILD A RELATIONSHIP WITH YOUR FANS

Create a conversation with your fans. When your fans comment on your posts, it trigger an engagement metric to Facebook and they’ll start showing more fans your posts.  But more importantly, it starts the conversation and relationship with future clients.  Make sure you take time to respond to posts on your page.  Here is a quick and easy way to monitor comments on your page – click here.

6. STOP ANALYSIS PARALYSIS & GET STARTED!

Go do something awesome each day on your Facebook page. Taking action is always better than doing nothing at all. Just start today, and before you know it, you’ll have something great – a page where your fans love your content and a Facebook community that trusts you and wants to use YOU for their real estate transactions.

 

What do you think? How else can you use Facebook to grow your client list for the long-term? Share your comments and questions in the comments box below. I’d love to hear from you!

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