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WHAT ARE FACEBOOK CUSTOM AUDIENCES?

If you haven’t heard about Facebook Custom Audiences yet, you are missing a good opportunity to maximize the use of this powerful feature of Facebook Ads.

In a nutshell, custom audiences lets advertisers find their existing audiences among people who are already on Facebook using previously acquired information (such as email addresses, phone numbers, Facebook user IDs, or App user IDs). Basically, you can target your offline list with one of these data sets.

WHAT ARE THE BENEFITS OF USING CUSTOM AUDIENCES?

First, you can create an ad that will directly appeal to a specific group or audience. This will increase likelihood that people will engage with the ad because the message is tailored to them. Studies have shown that because of the specific targeting you can do with custom audiences, advertisers on Facebook are seeing as much as 6X increase on their return on ad spend.

While uploading your own email list and targeting ads to those individuals is a great way to target, my all time favorite option that custom audiences lets you create is lookalike audiences. Lookalike audiences are people identified by Facebook with similar characteristics to the ones in your custom audiences. As a result this will let you reach a wider audience that will more likely be interested in your business because they have similar profiles to the list of people you already have a relationship with for your business. These lookalike audiences can make it easier to achieve your goals because in most cases Facebook will generate a lookalike audience that is 4-5X your list size.

Important Note: Your list must be at least 2500 to ensure you have “meaningful” list for your ads.

Here is a quick how-to guide to get you started setting up your custom audiences.

Step 1:

Go to power editor – https://www.facebook.com/ads/manage/powereditor/ and choose “Custom Audience”.  Keep in mind that custom and look alike audiences can only be created in power editor.

Facebook custom audiences 1

Step 2:

Choose the type of audience. In this example, we’ll choose “Data File Custom Audience”

Step 3:

Create your audience. Choose “Email” – Make sure you type in a relevant name and description. This will come in handy when you set up another campaign in the future with similar or different audiences. – Upload your data file (make sure its in .csv or txt format) – Check the box that says you Agree to Facebook Terms and Conditions – Then click “Create Audience”

Before you start creating ads, its important to know that it will take about 30 minutes for your custom audience to be ready to use.  I’ve seen it take as long as 24 hours to upload so check back the next day if it’s taking a long time to upload.

Once your audience is ready, you can now create an ad the way you normally would. The Custom Audience feature used to only be available in Power Editor (which can be hard to use) but you can now choose your Custom Audiences in the Ads Manager.

You’ll also want to be aware that not ALL of the email addresses you use to create your Custom Audience are going to be available.  The email address you have has to also be the SAME email address that the person used to set up their Facebook account.   I’ll typically see about a 50% match.  So if you upload 5000 email addresses, approximately 2500 will be available for you to create a Custom Audience for and then advertise to using Facebook ads.

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INCREASE YOUR REACH ON FACEBOOK WITHOUT PAYING FOR ADS

I know, I know – you’re frustrated because you are doing the RIGHT thing and being consistent about posting on your Facebook page – the problem is that your REACH is down – SIGNIFICANTLY! In this post, I’m going to share a little secret with you…a way that you can increase your fan reach – for FREE!  And what’s better than FREE?  Good Value.  That’s why YOU are going to take this information you learn and SHARE it with your fans.  They’re going to love it because they’ll never miss another update from your brilliant business again! Watch this quick video to learn how to TURN ON GET NOTIFICATIONS on pages you like so you don’t miss posts from that page.

I hope that little Facebook tip was valuable to you – now go share this post with your fans so they can help you out by increasing your reach and even better – increase their own reach on their pages.

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3 REASONS YOU SHOULD PUT YOUR FACEBOOK PAGE ON AUTOPILOT

Are you busy?  ME TOO!  If you’re a business owner or a social media manager then you have TONS on your plate.  I get it.  Sometimes there just aren’t enough hours in the day to get it all done.

That’s why I’d like to help make Facebook even easier for you to use.  This post is going to share with you 3 reasons why you should put your Facebook page on Auto-Pilot and then tell you exactly how to do it.  Ready?  Let’s go!

3 REASON WHY YOU SHOULD PUT YOUR FACEBOOK PAGE ON AUTOPILOT.

1.  TO SAVE TIME.

Using the Facebook scheduler will definitely help you save time you have to be on Facebook. You don’t need to be on Facebook to wait for the days and times that your fans are most active before sharing your posts. Here are some ideas of posts that you can schedule in advance:

  • Evergreen content or posts that will always be considered up-to-date and that will always be of interest to your fans. Like FAQ’s, tips and tricks, how-to’s, resource lists and unchanging views or arguments on industry issues.
  • Facebook contests that you will need to share at different times so all your fans from different parts of the world can participate.

2.  TO BE CONSISTENT

Using the Facebook scheduler allows consistent and reliable posting. It is easy to get distracted doing other things so it is easy to forget to post.

3.  TO NOT “FLOOD” YOUR FANS.

Spread out your posts in different hours of the day/ days of the week rather than posting them all in one go. This will ensure your fans are not flooded with tons of updates from you.

There are various ways to put your Facebook page on autopilot especially with the use of third-party apps like Hootsuite, SocialOomph, GroSocial, Buffer, SproutSocial etc…

However, there is also a way to schedule posts within Facebook using the Facebook scheduler. Here is how easy it is to schedule your posts right in Facebook:

  1. Choose the type of post you want to create (ex: Status, Photo / Video)
  2. Type in any details you want to add
  3. Attach photos or videos if you want to
  4. Click on the bottom left, choose the date and time you want the post to appear
  5. Click Schedule

 

You can schedule a post up to 6 months in advance in 15-minute intervals. You can also choose a date in the past, the post will appear immediately in the appropriate place on your Page’s Timeline. All times correspond to the current time zone you’re in.

To see all of your scheduled posts all you have to do is go to the “Activity Log�? that can be seen at the top left of your Facebook page.

 

Have you put your Facebook page on autopilot yet?

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THE BEST TIME OF DAY TO POST ON YOUR FACEBOOK PAGE

One of the most common question that gets asked when managing a Facebook page is “When is the best time to post on Facebook?”

I have seen a lot of articles and infographics with various answers to this question. Here is a very good example I found from Social media data expert, Dan Zarrella of Hubspot where it showed that updates posted later in the day bring in more shares and likes, but they tend to peak around 8 p.m. And posts published on Saturdays and Sundays receive higher like percentage than those posted during the weekdays.

But there is actually a way to know the specific time and day you can reach more fans of your page, that is through Facebook Insights. Wondering how you would do it?
Here is a step-by-step guide:

STEP 1. CLICK ON “SEE INSIGHTS”

 

STEP 2. GO TO “POSTS” AND GO TO “WHEN YOUR FANS ARE ONLINE”

 

I have also recorded a quick how-to video here, watch it:

WHY IS IT IMPORTANT TO KNOW THE BEST TIME OF DAY TO POST ON YOUR FACEBOOK PAGE?

FIRST, TO RAISE YOUR FANS’ ENGAGEMENT

Engaged fans are the people who click on your content to view a photo, play a video, like, comment or share. To generate more engagement reactions, tweak your content to ask questions, publish content that your fans can resonate with so they will “like” it! Make sure to spot existing content with a lot of engagement and create similar posts in the future. Using and continuing this process will increase your organic/viral reach.

MORE IMPORTANTLY, IMPROVE YOUR CONVERSION RATE

Conversion rate is the biggest indicator that your Facebook marketing efforts is paying off. In short, the more engaged fans you have, the bigger the probability that they will respond to your call to action like downloading a copy of your free e-book, visiting your website, subscribing to your newsletter or buying your product.

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HOW TO USE FACEBOOK EMBEDDED POSTS

Facebook’s Embedded Posts is a social plugin that allows users to embed public posts from Facebook to a blog or website.

With this plugin, people can now Like and share the Embedded Post straight from your web page. It displays just like it is on Facebook, can show pictures, videos, trending topics and most of its content.

Here is how an embedded post looks:

Embed a Facebook public post in these simple steps:

  1. All Facebook page posts are “public” so no need to worry about post restrictions.How to Embed Facebook Updates in Your Blog Posts
  2. Click on the drop down menu, then select “Embed Post”.How to Embed Facebook Updates in Your Blog Posts 2
  3. Get the embed code then add this to your webpage.How to Embed Facebook Updates in Your Blog Posts 3

Here are ways Facebook marketers can benefit From Using Facebook’s embedded posts:

#1: Increase Facebook Page Engagement

Facebook Embed Posts are interactive because site visitors can like and share your posts. To comment, they must click through the post in order write their comments within Facebook. Bloggers can also embed your posts into their own blogs, thus sharing your content elsewhere in the web. Site visitors can then like your page straight from the embed posts. Whichever way you look at it, an embed Facebook post gives an extra edge in getting more likes, shares and comments from ideal followers.

#2: Support Content with Examples

Instead of providing screenshots of the status posts to support your article, you can simply embed the post straight to your page. Also if you are comparing metrics such as engagement, comments, likes and shares, embedding the entire post is the best way to do it. If you want to quote your resources, embedding the post can add interaction to your website content. When quoting others, make sure you share your link to the owner of the post you quoted, to let him know that you have quoted them.

#3: Make Your Website Fresh

Embed posts provided up-to-date and timely information from Facebook straight to your website –without the hassle of clicking through separate sites.

#4: Reach More People Outside Facebook with Media Content

Do you have media such as video or photo and you want to get it out there? Then think about sharing the video on your Facebook page first, then embed post with the video on it, as compared to just embedding just the video. This allows video increase virality -to be liked and shared more from the webpage. Your readers can also click through Facebook so that they can also comment and share using the links that comes with the post.

#5: Cross-Promote Pages with Known Brands

Do you follow entrepreneurs and brands on Facebook? With the consent of your source, you can embed their post that is related to your site content. This establishes a professional connection with these brands, online. Great examples are: sharing testimonials or a photo of the first meetup over coffee.

#6: Refresh Your Old Viral Content

Another great way to use embedded posts is to show off your best viral content, highlighting your most popular Facebook posts. To determine which post is is the most popular, Go into Facebook Insights and under the Posts column, check which posts had the most engagement. Click on a popular post, then on the detailed statistics screen, you can find the drop-down where you can embed the post on your site or blog. This gives an opportunity for other site visitors, who haven’t seen the post before to see it: making the post more viral over your website or blog.

You can opt to showcase top post or an entire list of best Facebook page posts you made in a roundup. Ideally this refreshes old posts and can potentially get new engagement from Facebook fans.

What’s best with using the Facebook embedded posts feature is that you can utilize the Like and Share features of Facebook in a few clicks on your own web page. This invites your site visitors to become Facebook Fans. But keep in mind that this is only effective if they would click through your own page, not through the embed posts of other Pages or people.

Have you used embedded posts yet?  Did you see any additional reach?  Like what you’re reading?  Sign Up Here to get the most up to date Facebook info on the planet!

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THE TOP 10 MOST IMPORTANT RESOURCES FOR FACEBOOK MARKETING

Wowzers!  Keeping up with Facebook can be a full time job and most of you don’t have time to sift through the web to find everything you need when it comes to Facebook marketing and advertising.

You might just have a quick question about Facebook for your business but aren’t sure where to look – this post will give you all of the info you need. It is also going to be PACKED with TONS of Facebook resources you should know so you can maximize your Facebook marketing strategies for your business.

Make sure you bookmark the resources that are most relevant to the information you need for your business related to Facebook

1.  FACEBOOK FOR BUSINESS

This is hands down the best place to go when looking for a Facebook related question.  Whether you’re just getting started or looking to amplify existing efforts, Facebook for Business can help you understand your options and choose the appropriate strategies.  Facebook for Business is the centralized destination for news and information about marketing with Facebook.  If you’re looking for valuable tips on how to optimize your marketing efforts visit Facebook.com/Business.  You can also like their page here Facebook.com/marketing

2.  FACEBOOK STUDIO EDGE

Facebook Studio Edge offers training to help you brush up on your Facebook marketing skills, learn some new ones, and keep up with all the latest from Facebook. You can also earn recognition for your expertise in Pages and Advertising. To learn more, visit : Facebook-studio.com/education. Facebook Studio Edge also highlights different agencies and marketers’ creativity when it comes to Facebook marketing. Here Facebook  recognizes great campaigns from all corners of the world that could help you get inspired: learn fresh ideas and strategies to help strengthen up your brand online.

3.  FACEBOOK AD PRODUCTS AND SPECIFICATIONS

If you want to learn all the options you have to advertise on Facebook, their requirements, best practices and pricing, visit Facebook.com/help/ads/products.

4.  TEXT OVERLAY GRID TOOL

Upload your photos and ad creatives to see if it passes the 20% rule using this tool. It scans the image to make sure that texts in the image only 20% of the image. Too much text for Facebook, will only make it look like it is spam. This encourages people to use the headline and body of your ad to tell people more about why you’re advertising and what you want them to do. Learn more about this here…

5.  FACEBOOK PAGES

A Business page dedicated to give you more tips on utilizing and optimizing your Facebook Business Page. To like Facebook Pages click here…

6.  DEVELOPERS RESOURCE

For tech geeks, get more information on how to build, install and deploy Facebook Apps and Mobile Apps here – developers.facebook.com. You can also head over to the Facebook Developers Blog to read stories behind new features, products and apps on Facebook.

7.  FACEBOOK + COMMERCE

Facebook + Commerce = Helping Commerce partners use Facebook. Learn about best practices and tools to help you increase registration, conversions, and cart size; drive referral traffic; and deepen user insights on your site. Be part of their Facebook community here: www.facebook.com/commerce.

Mashable has written this blog post that will give you an overview of how it works – The Beginner’s Guide to Facebook Commerce.

8.  FACEBOOK LIVE

Facebook Live connects you with some of the top public figures and information about what they’re working on – on and off Facebook. Go to FacebookLive.com to watch live stream events and stay tuned for announcements and Q&As with your favorite celebrities, athletes, musicians, and entertainers. More importantly, watch videos about Facebook updates and announcements.

9.  CONTACT FACEBOOK

Individuals or companies can report any violations of copyright, intellectual property, use of trademarks, abuse here…

10.  FACEBOOK POLICIES

Keep yourself abreast about Facebook’s official guidelines on Ads, Credit Terms, Pages, Platform, Payment Terms, Promotions, etc. Visit www.facebook.com/policies.

Make sure to bookmark these sites for easy access to Facebook tips and information.

Have more Facebook resources I left off the list?  Post them in the comments below!

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HOW TO USE FACEBOOK GRAPH SEARCH TO FIND YOUR IDEAL AUDIENCE

Facebook’s Graph Search is an amazing tool and provides tons of information about your ideal audience, competitors fans, and your fans’ interests.

With a little imagination, your research options are endless! This post covers various ways on how you can research, optimize and engage your ideal audience using Graph Search.

Research

Discover more about your fans. With a few keywords, you can get information about your existing fans and friends in order to fully understand what your ideal audience likes.

You may want to start with your friends. Go ahead and try these search terms:

  • My friends who like [your page]
  • Favorite interests of people who like [your page]
  • Favorite interests of people who like [your page]
  • Groups of people who like [your page]
  • Pages liked by people who like [your page]
  • Fans of [your page] and [another similar page]
  • Places, like Restaurants in [your city] visited by people who like [your page]

Divide your fan base into demographics like men and women:

  • Pages liked by women who like [your page]
  • Pages liked by men who like [your page]

 

Use the Facebook Graph Search to visualize your current and target audiences. With more digging, you can uncover the real picture of your audience’ demographics: age, gender, education, and “likes”. Make sure you search as much as you can since this tool is designed for market research.

Optimize

Not only it is important to know more about your current fans, it is also noteworthy to know other business or pages’ interests as well. Make sure you optimize your page by updating it with all of the most important information about your business. The business name, category and other information on your About page is highly important, so that Graph Search can tailor its results using your data. Develop interesting post content. This way, your search results become more relevant to your ideal audience. This also makes your Business Page more appealing to your fans.

Always remember that everything in Facebook: links, photos and News Feed that a user has “liked” becomes searchable content on Facebook Graph Search. In short, getting people to like your page as well as its content are important. The more likes, the more search results you can dig up.

Engage

Once you have learned about your audience and optimized your page, you can now start with connecting to new people. Use the Graph Search to know more about the competition in your area and compare your page to theirs. Be on the lookout for Facebook users who are similarly interested to what your current fans “likes”. In this way, you can select more engaging content to post or develop your ads to reach more targeted audience.

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HOW TO CHANGE FACEBOOK NOTIFICATION SETTINGS

Ever wonder what the red notifications are at the top of your Facebook page?  Or wonder how to change these setting?  This HOW TO post will teach you How To Change Your Facebook Notification Settings.

Red alert notifications appear in the top-right corner of any Facebook page. Upon logging in, you should see a red square notification over the global icon that includes the number of unread notifications you have. There are separate notifications for friends requests and new messages.

facebook notifications

When a user clicks on these icons, a drop-down will show you the new items and you can take action from there.

If you’re trying to manage the time you spend on social networks (you know, so you can get “real” work done) then being notified for everything as it happens might be too time consuming.

Did you know that you can actually control what notifications you want to get?

Here are some of the types of notifications you can adjust in your settings:

  • Email notifications
  • Push notifications on your phone
  • App requests and notifications
  • Group notifications
  • Close friend notifications
  • Pop-up notifications
  • Event notifications

HERE’S HOW YOU TO DO IT:

A. Turn off notifications of individual posts:

  1. Click the globe icon
  2. Hover your mouse over the notification you want to stop seeing and click the X that appears
  3. Click Turn offHow to change Facebook Notification Settings 1

B. Adjust your email notifications:

  1. Click at the top right of your homepage and select Setting and click NotificationsHow to change Facebook Notification Settings 2
  2. Go to Email and click EditHow to change Facebook Notification Settings 3
  3. Choose if you want to receive all notifications or only notifications about your account, security and privacyHow to change Facebook Notification Settings 4

C. To change your notification settings for a group

  1. Go to the group and click Notifications in the top right under your group’s photo.
  2. You can turn notifications on for All Posts, on for Friends’ Posts or Off.How to change Facebook Notification Settings 5

For more information about changing your Facebook notifications, visit Facebook Help.

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10 REASONS I’M THANKFUL FOR FACEBOOK TODAY ON THEIR 10TH BIRTHDAY!

Holy Moley…I can’t believe FACEBOOK IS TURNING 10 YEARS OLD TODAY!

I’ve been on the social network since 2006 and man, it’ been quite the journey.

Do you remember your “first time” with Facebook?  I do, like it was yesterday.  I  was sitting on my couch at home and logged on to my computer to set up my account with Facebook.  I stayed up almost ALL NIGHT LONG reading people’s posts, connecting with old high school and college friends and looking at SO MANY PICTURES!  It was freakin’ amazing.  I was hooked instantly.

Now, don’t get me wrong…over the years I’ve had a love/hate kind of relationship with Facebook.  I hate it because I spend way too much time on it which takes away from the work I should be doing and it causes me to be distracted when I should be spending time with my family.

But I mostly LOVE it and am super thankful for Facebook for these 10 reasons:

1.  I have become more CONNECTED than ever before to all of the people that matter most in my life.

2.  I can FOLLOW businesses that I like and learn about specials and promotions that they are having simply by being a fan of their page.

3.  It has become my PHOTO hosting service and I no longer have to use Shutterfly or another service to post my pics for friends and family to see.

4.  It has given me the opportunity to have an incredible CAREER teaching people what I have learned from using Facebook and how YOUR business can see huge returns by leveraging the massive social network.

5.  Talk about VISUAL!  I love the way you can use Facebook to have a visual experience with your friends and fans.  The images, the video, it’s all part of an amazing online visual experience.

6.  I love that I can easily schedule EVENTS for things that are going on in my job or my personal life.  It’s like having Facebook and Evite all rolled up in one!

7.  I can keep up with what’s TRENDING on Facebook and in the news with Facebook’s new Trending functionality.  It helps me curate content and keep up with what’s going on in the world.

8.  I can join super secret and private GROUPS to stay connected with friends that I’m taking a class with or with colleagues that I’ve joined a business program with.  I love this feature because you can chat back and forth in a private setting.

9.  I know you’re all going to think I’m crazy but I have to say that I do love FACEBOOK ADS!  I’ve been in online advertising using Google AdWords for years and Facebook’s micro-targeting capability with their ad platform is unprecedented.  It simply rocks and can work for your business if set up the right way!

10.  I’ve got to come back full circle and end with the same reason that I started…and that is that I’m thankful for Facebook because of the CONNECTIVITY it’s given me to the world.  I’ve met some amazing people on Facebook.  I’ve hired a brand strategist in the UK, I’ve worked with a writer in Hawaii, and I’ve collaborated through groups with thousands of people just this past year through Facebook.

It’s been an amazing journey and I can’t wait to see what Facebook has in store for us over the next 10 years.

Want to see something AWESOME?!

Facebook created this super cool video feature that allows you to see all of your biggest highlights on Facebook over the past 10 years – or however long you’ve been a Facebook user.

Want to have a look at my video?  Click this Post by Jen Smith Social.

Want to create your own?  It’s super easy and takes about 1 minute to do!  Simply click here.

Hope you’ve enjoyed a look back on why I’m so thankful for Facebook.  Want to learn more tips and tricks about Facebook for your business?  Come check out The Social Sip!

I’d love to hear why YOU are thankful for Facebook…leave me a comment in the comments below and tell me.  I’d love to hear from you!

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HOW TO USE FACEBOOK OFFERS

Facebook Offers let businesses, brands and organizations share discounts with their customers by posting an offer on their Facebook Page. Facebook Offers is an incredible way to direct new people to your business and increase engagement with existing customers. Offers are designed to have a viral effect because whenever someone claims an offer, it will appear in the News Feed.

HOW TO CREATE A FACEBOOK OFFER

1. Creating your offer is SUPER SIMPLE, it’s as easy as posting any other content such as a status update , photo or video.

Here’s how you should start.  Pretend you are going to post a status update on your page…except click on Offer/Event as shown below.

 

2. Create your coupon – Add your 25-character long title and 90-character long description. Include some strong sense of urgency such as “limited offer only” “while supplies last” or “today only”. This is proven to be the most effective in getting your fans to TAKE ACTION!

 

3. Upload your ad image with the following image specs: image ratio: 1.91:1 and image size: 1200 x 627 pixels. To learn more about image dimensions, click here.

 

4. You can opt to limit the number of claims and select an expiration date. You will need to decide on your budget. A $15 budget in theory, is fine for a fan page with 4000 or less fans.

 

5. Choose your audience.

 

6. Schedule your offer, set up Online Redemption Link, Terms and Conditions and Click “Create Offer” 

 

As soon as the coupon goes live and users click on it, the coupon code is sent via email.

Using Offers to Organically Increase Reach
To super-charge the organic reach your page gets, you should make an offer so irresistible that it can’t help but result in massive fan engagement. Giving away something for free or at a huge discount will most likely result in your fans liking and sharing. You might also see improvement in your page’s organic reach, even for other posts not related to the offer and don’t forget – Make sure it’s EASY to redeem the offer.  The easier you make the process, the more engagement you’ll get.

You might have also heard the recent news of Facebook launching Call to Action buttons. These are amazing!!!  The thing to note is that you MUST use these in Power Editor which can be a tricky tool for some businesses.  However, if you’re already using Power Editor or would like to give a try, you can make your offers even more compelling but using these new call to action buttons.

The new Call to Action buttons include:

  1. Shop Now
  2. Learn More
  3. Sign Up
  4. Book Now
  5. Download

Here’s a quick image that shows you how the Shop Now call to action button would look:

 

You can learn more about Call to Action buttons here.

There are so many uses for Facebook Offers and the new call to action buttons.  If you haven’t set one up yet, go try it now and let me know how it worked for you!

Happy Offers!

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