Category ArchiveFACEBOOK PAGE ENGAGEMENT

15 TIPS ON HOW TO EFFECTIVELY ENGAGE YOUR CUSTOMERS ON FACEBOOK

  1. Use “like” and “share” buttons liberally. Make them available throughout your website and wherever you post content online.
  2. Post regularly. Tumbleweeds shouldn’t be blowing through your Facebook page. Aim for at least two to three posts per day.
  3. Use plenty of photos. Post interesting photos with thought-provoking captions, and take care to select appealing cover photos and profile photos.
  4. Kick-start conversations by asking questions. Try to end every post with a question of some kind.
  5. Share special offers with your Facebook fans. This is a great way to reward them for liking your page and to keep them coming back for more.
  6. Respond quickly to comments and questions. This will show people that you are actively involved in your Facebook page and that you care about what they have to say.
  7. Avoid salesy language. This is not the place to aggressively market your products and services; it’s a place to educate people about them. Think of it this way: You should speak to your audience, not at it. Ideally, there should be a back-and-forth exchange happening.
  8. Be transparent about handling criticism. Don’t delete negative comments. Try to respond in a way that shows you want to make things right.
  9. Show that real people are behind your Facebook posts. Include people’s names in your posts and let your fans get to know them.
  10. Admit to your mistakes. If you make a post that steps on people’s toes somehow, acknowledge your mistake and do what you can to correct it.
  11. Make your posts fun by posing trivia questions or having people fill in the blanks.
  12. Share relevant content from outside sources to spark debates and conversations.
  13. Actively promote your Facebook page outside of Facebook. If you have a brick-and-mortar store, share the URL with your customers.
  14. Give people an inside glimpse into your business. Post photos of your employees and of the inner workings of your company.
  15. If you have a blog for your company – and you should – promote new posts on Facebook. Don’t just share links to them; include a little commentary to spark interest and to get comments flowing.

FACEBOOK PAGE ADMINISTRATOR – HOW TO GIVE ADMIN RIGHTS TO YOUR PAGE

Are you a business owner with a Facebook page and need to make someone (other than yourself) a Facebook page administrator to your page?

Maybe your business has gotten too busy for you to manage your page yourself and you’ve hired a social media company, or maybe you’ve hired a new employee that is planning to manage your page.

There are currently FIVE different administrative roles that you can assign:

  1. Manager
  2. Content Creator
  3. Moderator
  4. Advertiser
  5. Insights Analyst

To give admin access to someone on your page, go to Edit Page >> Manage Admin Roles >> Add Another Admin

If the new admin does not receive an email or Facebook notification, they can go to facebook.com/pages at the top right of their Facebook page and accept or reject the invitation.

Below is a chart that outlines the 5 roles and what rights each one has access to on your page.

Below is a more detailed overview of each of the five admin roles along with a chart to help you see all roles and access:

Managers

The Managers of your page have full access to everything.  So be very careful giving anyone Manager access as they not only have full access to you page but they can also delete your page without you being notified.

Managers have the following access to your page:

– ability to manager admin roles for other admins on your page

– edit the page and add apps

– create posts as the page

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Content Creator

Content Creators are good roles for the lead person in your company that is managing your Facebook page.  You might also give this access to an agency that you trust.

Content Creators have the following access to your page:

– edit the page and add apps

– create posts as the page

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Moderator

Moderator access is great to provide someone that is planning to review and monitor your posts, comments, likes and shares.  You’ll want to train this person on the best way to respond to your fans and make sure they are using the same voice of your company that you would if you were responding yourself.

Moderators have the following access to your page:

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Advertiser

An advertiser is someone that you are working with to create and develop ads for your business using your Facebook page.  This person can create, edit, monitor and launch Facebook ads on behalf of your company.

Advertisers have the following access to your page:

– create ads

– view insights

Insights Analyst

Insights Analyst is someone that is reviewing, analyzing and compiling your data for your Facebook page, campaign or advertising.  This person can only see the insights data and does not have access to any other functionality on your page.

Insights Analyst have the following access to your page:

– view insights only

This should give you a good overview and understanding of the 5 admin roles you can assign for your Facebook page.

If you’ve tried to add someone and have had issues, let me know your questions – I’m here to help!

4 WAYS TO “BE” ENGAGING WITH YOUR FANS ON FACEBOOK

It’s hard to know what information you post is going to connect with your fans on your company’s business page.  Every fan is different and every fan has a different idea of what they think is funny or what they’d like to share or comment on.

I’ve identified 4 tried and true ways that you can “Be” engaging with your fans on Facebook and get them not only liking your content but commenting and sharing your Facebook posts.  Comments and shares take the “Like” factor to a whole new level of engagement. These acts of true engagement are what get your posts seen by the friends of your fans…which is where the real power of Facebook comes in.

These 4 ideas will help you engage with your fans AND influence the audience of your fans:

Be Real

Last week, I shared a story on my personal profile on Facebook about my son sticking a rock up his nose.  I wasn’t trying to be funny.  I was sharing my frustration about how crazy and frustrating my day had been.  Because I shared my experience with my friends and was honest about the way I felt, I had 37 Likes and 30 comments on my page.  Now that’s the power if you let go of worrying about what others might think or if it’s information your fans will care about.  Try being real with your customers and fans.  You might just be surprised at their response.

 

Be Current

Posting on your fan page about current events or information going on in your community is key.  It lets your fans know that you care about and pay attention to special holidays, current or local events.  For example, if your business targets military families then posting a status update on Memorial Day or 4th of July honoring our troops would show your patriotism and support of a cause that is important to them. Here is an example of a post I created on 9/11 that showed my support of all that lost their lives in the 9/11 terrorist attack.

 

Be Personal

My most engaging post to date on my Facebook Page has been one where I asked my fans to share their business page and tell me a little bit about their business.  I called it “Post Your Page Thursday.”  It got 31 Likes and Comments.

The reason getting personal with your fans works is because you are focused on your fans rather than trying to sell your products or services.  When you ask them to share with you, you’ll be surprised how many will respond because someone took a moment to ask them about their business.

It’s also a great opportunity for you to engage with your fans.  You can then ask questions in the comments and get a back and forth dialog going with your fans. This helps build trust with your audience and encourages them to share more information with you. The more they share, the more you learn about your customers.  You’re then able to take this information and use it to create future posts.

Be Funny

There is no better way to engage with your fans than to be funny.  Everyone loves a laugh and if you can try to post content that makes people laugh then you’re definitely going to be one up on your competitors.  It’s easy to post content, but posting funny content is an art form.

If people think your status update is funny, they are more likely to SHARE this content.

Here’s a great example of a status update that received 266 likes, 14 comments and was shared 60 times:

 

I hope these 4 ways will help you better understand how to “Be” Engaged with your fans on Facebook. Try them and let me know how they worked!