Category ArchivePAGE ADMINISTRATION

3 REASONS YOU SHOULD PUT YOUR FACEBOOK PAGE ON AUTOPILOT

Are you busy?  ME TOO!  If you’re a business owner or a social media manager then you have TONS on your plate.  I get it.  Sometimes there just aren’t enough hours in the day to get it all done.

That’s why I’d like to help make Facebook even easier for you to use.  This post is going to share with you 3 reasons why you should put your Facebook page on Auto-Pilot and then tell you exactly how to do it.  Ready?  Let’s go!

3 REASON WHY YOU SHOULD PUT YOUR FACEBOOK PAGE ON AUTOPILOT.

1.  TO SAVE TIME.

Using the Facebook scheduler will definitely help you save time you have to be on Facebook. You don’t need to be on Facebook to wait for the days and times that your fans are most active before sharing your posts. Here are some ideas of posts that you can schedule in advance:

  • Evergreen content or posts that will always be considered up-to-date and that will always be of interest to your fans. Like FAQ’s, tips and tricks, how-to’s, resource lists and unchanging views or arguments on industry issues.
  • Facebook contests that you will need to share at different times so all your fans from different parts of the world can participate.

2.  TO BE CONSISTENT

Using the Facebook scheduler allows consistent and reliable posting. It is easy to get distracted doing other things so it is easy to forget to post.

3.  TO NOT “FLOOD” YOUR FANS.

Spread out your posts in different hours of the day/ days of the week rather than posting them all in one go. This will ensure your fans are not flooded with tons of updates from you.

There are various ways to put your Facebook page on autopilot especially with the use of third-party apps like Hootsuite, SocialOomph, GroSocial, Buffer, SproutSocial etc…

However, there is also a way to schedule posts within Facebook using the Facebook scheduler. Here is how easy it is to schedule your posts right in Facebook:

  1. Choose the type of post you want to create (ex: Status, Photo / Video)
  2. Type in any details you want to add
  3. Attach photos or videos if you want to
  4. Click on the bottom left, choose the date and time you want the post to appear
  5. Click Schedule

 

You can schedule a post up to 6 months in advance in 15-minute intervals. You can also choose a date in the past, the post will appear immediately in the appropriate place on your Page’s Timeline. All times correspond to the current time zone you’re in.

To see all of your scheduled posts all you have to do is go to the “Activity Log�? that can be seen at the top left of your Facebook page.

 

Have you put your Facebook page on autopilot yet?

THE BEST TIME OF DAY TO POST ON YOUR FACEBOOK PAGE

One of the most common question that gets asked when managing a Facebook page is “When is the best time to post on Facebook?”

I have seen a lot of articles and infographics with various answers to this question. Here is a very good example I found from Social media data expert, Dan Zarrella of Hubspot where it showed that updates posted later in the day bring in more shares and likes, but they tend to peak around 8 p.m. And posts published on Saturdays and Sundays receive higher like percentage than those posted during the weekdays.

But there is actually a way to know the specific time and day you can reach more fans of your page, that is through Facebook Insights. Wondering how you would do it?
Here is a step-by-step guide:

STEP 1. CLICK ON “SEE INSIGHTS”

 

STEP 2. GO TO “POSTS” AND GO TO “WHEN YOUR FANS ARE ONLINE”

 

I have also recorded a quick how-to video here, watch it:

WHY IS IT IMPORTANT TO KNOW THE BEST TIME OF DAY TO POST ON YOUR FACEBOOK PAGE?

FIRST, TO RAISE YOUR FANS’ ENGAGEMENT

Engaged fans are the people who click on your content to view a photo, play a video, like, comment or share. To generate more engagement reactions, tweak your content to ask questions, publish content that your fans can resonate with so they will “like” it! Make sure to spot existing content with a lot of engagement and create similar posts in the future. Using and continuing this process will increase your organic/viral reach.

MORE IMPORTANTLY, IMPROVE YOUR CONVERSION RATE

Conversion rate is the biggest indicator that your Facebook marketing efforts is paying off. In short, the more engaged fans you have, the bigger the probability that they will respond to your call to action like downloading a copy of your free e-book, visiting your website, subscribing to your newsletter or buying your product.

HOW TO REPLY TO COMMENTS FROM FANS ON YOUR FACEBOOK PAGE

Ever wonder how the heck you can respond as a business owner to comments people post on your Facebook business page?  I get it!  So many things to remember.  Let me help….

Allowing people to comment on your Business page creates a welcome feeling for fans.

As the page admin, Facebook allows you to reply as well as tag your fans to get their attention. This starts a thread of conversation and creates valuable engagement.

Watch this video quick video to know how to reply to posts on your Facebook page:

1. Go to Edit page – Edit Settings.

2. Go to Settings.

3. Scroll down the list till you see “Replies”. Click Edit.

 

4. Check to see if comment/replies are turned ON for your page.
If not, you’ll want to check the box and then, Click Save Changes.

 

As a bonus, I created a few tips on how to improve your conversation and interaction skills on your Page:

  • Create a positive, FUN, and respectful environment by commenting yourself in a professional manner.
  • Be helpful by offering additional info such as including a link to useful or relevant information.
  • If your business actually made a mistake or one of your employees didn’t treat a customer respectfully, first, apologize.  You can do this first and then try to correct the situation by offering  a free service or product after the apology.
  • Keep the thread topic focused on the content posted.
  • Tag only the fans involved in the thread conversation, avoid unnecessary tagging of other people.
  • Create basic rules on comments made by spammers or bashers. This will make it easier for you to keep them at bay.

Hope this helps.

GET MORE DONATIONS FOR YOUR CHARITY USING FACEBOOK’S “DONATE” BUTTON!

Do you run a charity or have a goal to launch a charity soon?   Then you are going to love this new feature from Facebook that allows you to collect money through donations directly from your Facebook page!!  Wow, cool stuff, huh?!

Facebook introduces the Donate Button for non-profit pages. The company first tested this new feature in November through Red Cross after the Typhoon Haiyan disaster in the Philippines. Though Facebook’s representatives did not mention the actual amount raised from the campaign, the feature allowed users to donate through a notification found right on the top of their News Feeds.

Right now, 19 non-profit organizations have signed-up as launch partners, including DonorsChoose.org, Boys And Girls Club Of America, World Wildlife Fund, UNICEF, Red Cross, and Kiva. These groups have the Donate Button show up on the top of their Facebook Pages and at the bottom of their News Feed posts. After some tweaks more, Facebook will allow other non-profits to use the feature by simply signing up here. Upon clicking the button, users will be allowed to donate through credit card or Paypal.

Steps

1. If you don’t have a Facebook page yet, you’ll need to create one.  Refer to this previous blog post on how to create a Facebook Page. Make sure to select The “Cause or Community” or “Company, Organization or Institution” pages as a charity fan page.

Facebook page set up

* If you need to assign team members as page administrators, you can add them as you set up the page or do it later.

2. Find the Donate Button Application by First Giving. On the top menu, click “Create Button”

Facebook donate app

3. Type in the name of your charity or organization. Results will pop up below the text box. Click on your charity name when it appears on the list.

Facebook donation button

4. Install the app on your Facebook Page. Choose the page you have created to install the donation button “Install on Fan Page” button to the right of your page’s profile picture.

Add-Donation-Button-to-Facebook

5. Click “Add Donation Button Creator” . A popup notification will appear and ask permission so the app can access your page. This will add the app to your page.Donation-Button-to-Facebook

6. You should be able to find the Donate app next to“Photos”
Facebook Add donate button

7. To edit the button setting, click on the “Donate” button. As administrator, you should be directed to the page where you can “Edit Donate Settings”. You can now use the button to change the charity or other settings of the donation such as change the verbiage to “Support Our Cause” rather than “Donate”
Donation-Button

With this new feature, users will no longer have to go outside of the Facebook platform to donate to your charity. A pop-out window will appear on Facebook and will make the donation process Easy as 1-2-3!

Here’s what it will look like when you’re all done…

American Red Cross Donation on Facebook

Donors can choose how much to give and can enter payment details or just use the ones already saved on Facebook. The easy pop-out guarantees you’re charity will boost conversion rates and raise more funds for projects in need.

Now go raise some money for your cause and let me know in the comments below what charity YOU are passionate about – I’d love to hear

FACEBOOK PAGE ADMINISTRATOR – HOW TO GIVE ADMIN RIGHTS TO YOUR PAGE

Are you a business owner with a Facebook page and need to make someone (other than yourself) a Facebook page administrator to your page?

Maybe your business has gotten too busy for you to manage your page yourself and you’ve hired a social media company, or maybe you’ve hired a new employee that is planning to manage your page.

There are currently FIVE different administrative roles that you can assign:

  1. Manager
  2. Content Creator
  3. Moderator
  4. Advertiser
  5. Insights Analyst

To give admin access to someone on your page, go to Edit Page >> Manage Admin Roles >> Add Another Admin

If the new admin does not receive an email or Facebook notification, they can go to facebook.com/pages at the top right of their Facebook page and accept or reject the invitation.

Below is a chart that outlines the 5 roles and what rights each one has access to on your page.

Below is a more detailed overview of each of the five admin roles along with a chart to help you see all roles and access:

Managers

The Managers of your page have full access to everything.  So be very careful giving anyone Manager access as they not only have full access to you page but they can also delete your page without you being notified.

Managers have the following access to your page:

– ability to manager admin roles for other admins on your page

– edit the page and add apps

– create posts as the page

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Content Creator

Content Creators are good roles for the lead person in your company that is managing your Facebook page.  You might also give this access to an agency that you trust.

Content Creators have the following access to your page:

– edit the page and add apps

– create posts as the page

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Moderator

Moderator access is great to provide someone that is planning to review and monitor your posts, comments, likes and shares.  You’ll want to train this person on the best way to respond to your fans and make sure they are using the same voice of your company that you would if you were responding yourself.

Moderators have the following access to your page:

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Advertiser

An advertiser is someone that you are working with to create and develop ads for your business using your Facebook page.  This person can create, edit, monitor and launch Facebook ads on behalf of your company.

Advertisers have the following access to your page:

– create ads

– view insights

Insights Analyst

Insights Analyst is someone that is reviewing, analyzing and compiling your data for your Facebook page, campaign or advertising.  This person can only see the insights data and does not have access to any other functionality on your page.

Insights Analyst have the following access to your page:

– view insights only

This should give you a good overview and understanding of the 5 admin roles you can assign for your Facebook page.

If you’ve tried to add someone and have had issues, let me know your questions – I’m here to help!