Category ArchiveFACEBOOK PROMOTIONS

ANOTHER FACEBOOK CHANGE THAT MAY AFFECT YOUR BUSINESS PAGE

Consistent with the Facebook’s aim to clean up the news feed, they announced another update to de-emphasize pages that practice “like-baiting”.

What is like- baiting anyway? “Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

Here are 2 good examples of like-baiting:

  1. If you run contests on your Facebook page with the following mechanics: “Share and like this post to win a FREE gift”. Be aware that you can no longer ask/require the person to share the contest on their personal timeline.
  2. LIKE baiting

Here is the rule quoted directly from Facebook’s page guidelines: 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

How will this affect your Page?

It’s time to get creative with your posts. Share helpful information that your fans will share without you asking for it. Be original – be you!

Be original.

What do you think of this Facebook update? How will it affect your page? Let me know your thoughts by adding a comment below!

HOW TO USE FACEBOOK OFFERS

Facebook Offers let businesses, brands and organizations share discounts with their customers by posting an offer on their Facebook Page. Facebook Offers is an incredible way to direct new people to your business and increase engagement with existing customers. Offers are designed to have a viral effect because whenever someone claims an offer, it will appear in the News Feed.

HOW TO CREATE A FACEBOOK OFFER

1. Creating your offer is SUPER SIMPLE, it’s as easy as posting any other content such as a status update , photo or video.

Here’s how you should start.  Pretend you are going to post a status update on your page…except click on Offer/Event as shown below.

 

2. Create your coupon – Add your 25-character long title and 90-character long description. Include some strong sense of urgency such as “limited offer only” “while supplies last” or “today only”. This is proven to be the most effective in getting your fans to TAKE ACTION!

 

3. Upload your ad image with the following image specs: image ratio: 1.91:1 and image size: 1200 x 627 pixels. To learn more about image dimensions, click here.

 

4. You can opt to limit the number of claims and select an expiration date. You will need to decide on your budget. A $15 budget in theory, is fine for a fan page with 4000 or less fans.

 

5. Choose your audience.

 

6. Schedule your offer, set up Online Redemption Link, Terms and Conditions and Click “Create Offer” 

 

As soon as the coupon goes live and users click on it, the coupon code is sent via email.

Using Offers to Organically Increase Reach
To super-charge the organic reach your page gets, you should make an offer so irresistible that it can’t help but result in massive fan engagement. Giving away something for free or at a huge discount will most likely result in your fans liking and sharing. You might also see improvement in your page’s organic reach, even for other posts not related to the offer and don’t forget – Make sure it’s EASY to redeem the offer.  The easier you make the process, the more engagement you’ll get.

You might have also heard the recent news of Facebook launching Call to Action buttons. These are amazing!!!  The thing to note is that you MUST use these in Power Editor which can be a tricky tool for some businesses.  However, if you’re already using Power Editor or would like to give a try, you can make your offers even more compelling but using these new call to action buttons.

The new Call to Action buttons include:

  1. Shop Now
  2. Learn More
  3. Sign Up
  4. Book Now
  5. Download

Here’s a quick image that shows you how the Shop Now call to action button would look:

 

You can learn more about Call to Action buttons here.

There are so many uses for Facebook Offers and the new call to action buttons.  If you haven’t set one up yet, go try it now and let me know how it worked for you!

Happy Offers!