Which means now is the perfect time to think up a holiday-themed contest for your real estate Facebook Page.
That is why I’m sharing with you 10 different ways your business can engage with customers this holiday season.
These hopefully will help you make a great Facebook contest for your fans!
Brands host contests on Facebook for many reasons including a product or service launch, milestone or giveaway. For real estate agents, you may want to consider a contest so you can:
Once you decide on the goal, next move on to the topic and type of contest.
You can create a contest around any Holiday theme. Take a look at some of these examples to get you started:
What is important is that you come up with a topic that is meaningful to your audience.
Depending on budget capacity, prizes should be irresistible and valuable to your target participants. This will ensure participation from your fans.
When you choose to run a contest that requires fans to share content as entries (photos or videos or status posts), make sure that all entries include the unique hashtags you prepared prior to launching the contest. Do some research and check to see that the hashtag (a phrase or keyword such as #100daysofgifts) isn’t already used by a brand, and that it makes sense for your goal.
The hashtag is a great way to easily track contestants. Just click the hyperlinked hashtag and a pop-out window will show all posts on Facebook that have included the #hashtag.
TIP: Usually your business name or top keyword are part of the hashtag.
Sweepstakes
Sweepstakes are one of the easiest contests you can do on Facebook. You will need to create a form so fans can enter their email addresses and join the electronic raffle. Allow many winners for smaller prizes and one enticing major prize.
Photo contest
Photo entries should be consistent with your contest theme. You can also add specifications like minimum size, file format, image resolution, restricting photo-editing to text overlays, and number of entries.
Voting contest
You can create a poll question in which people vote for 2-3 choices. At the end of the contest check entries for the one with the highest number of votes and then draw your winners from there. You may also need photos that represent the voting choices to help the people decide.
Essay contest
Create an emotionally-meaningful prompt that excites fans to enter. They can use a Note from Facebook or upload texts into your custom-made form. You will also need to set word count limits.
Coupons
This is best for mobile users. Electronic coupons are best distributed through mobile content like QR codes or SMS text message fans can bring with them and show when claiming their prizes.
Group Coupons
Since it will be a challenge for the contestants to come up with a group entry, offer hard to pass-up prizes such as steep discounts and free gadgets for more entries.
Refer a friend
Entice people to promote your business for you! Offer an amazing prize that will get people buzzing and willing to refer 3-5 more friends for your campaign. Make sure you have an email gate-entry form ready.
Caption this!
Another easy and fun contest for Facebook! Post photos of animals or a fun scenario related to your holiday theme and get fans to compete for writing the caption. These types of contest can generate a lot of buzz!
Music video/Caroling
What could be a better way to celebrate the holidays than with music? Have fans submit their creative homemade videos or audio recordings of a seasonal tune. Then open the entries in a gallery for people to vote for the winner.
Video contest
Come up with a fill in the blank topic like, “What are you most grateful for this holiday season?” and let your fans submit their response in a video.
Important Note:
Most Facebook contest are usually run in a way that requires contestants to upload their entries from their personal profiles and get “likes” from family or friends.
However, when you do this it does not result in many leads for your real estate business. So, you may want to suggests contestants reach out beyond their family network.
Since the goal or running contests like these is to get a fresh list of contacts, you want to consider having contestants fill out an entry form to be eligible to join, instead of “likes” to a post or page.
So what do you think? Do you have an idea for how you can host a holiday contest?
Share with me in the comments below!
Then sign up for my FREE video series FB Real Estate Pro and get instant access to 3 helpful videos that will help you grow your list!