ENGAGE YOUR CUSTOMERS
There’s no reason to have a Facebook page for your business if you aren’t actively engaging with your customers. But let’s be honest, it’s hard to come up with the topics and content required to stay actively engaged on your page.
You should also know that because of Facebook’s algorithm, only a small percentage (approximately 14%) of your fans will see your un-promoted content. That’s why it’s important to post more than once a day and make sure you change the times you’re posting, so a higher percentage of your fans will see your content.
But one of the most important steps outside of having a consistent plan is to make sure you are being authentic and real with your fans. Get Real. Get Personal. and you’ll have your fans for life.
FOLLOW THIS 6 STEP STRATEGY FOR FACEBOOK PAGE MANAGEMENT SUCCESS:
- Create an editorial calendar for your posts
- Determine post frequency
- Find trending, relevant, REAL and funny info to share – and yes, it’s ok for your business to be funny
- Repurpose content you already have
- Get visual with your content (think photos, videos, infographics, etc.)
- Get it DONE!
A page management strategy is just one component of your overall Facebook marketing campaign, but it’s a very important piece of the puzzle. I’ll help you determine the best page management strategy for your business page.