1. Use “like” and “share” buttons liberally. Make them available throughout your website and wherever you post content online.
  2. Post regularly. Tumbleweeds shouldn’t be blowing through your Facebook page. Aim for at least two to three posts per day.
  3. Use plenty of photos. Post interesting photos with thought-provoking captions, and take care to select appealing cover photos and profile photos.
  4. Kick-start conversations by asking questions. Try to end every post with a question of some kind.
  5. Share special offers with your Facebook fans. This is a great way to reward them for liking your page and to keep them coming back for more.
  6. Respond quickly to comments and questions. This will show people that you are actively involved in your Facebook page and that you care about what they have to say.
  7. Avoid salesy language. This is not the place to aggressively market your products and services; it’s a place to educate people about them. Think of it this way: You should speak to your audience, not at it. Ideally, there should be a back-and-forth exchange happening.
  8. Be transparent about handling criticism. Don’t delete negative comments. Try to respond in a way that shows you want to make things right.
  9. Show that real people are behind your Facebook posts. Include people’s names in your posts and let your fans get to know them.
  10. Admit to your mistakes. If you make a post that steps on people’s toes somehow, acknowledge your mistake and do what you can to correct it.
  11. Make your posts fun by posing trivia questions or having people fill in the blanks.
  12. Share relevant content from outside sources to spark debates and conversations.
  13. Actively promote your Facebook page outside of Facebook. If you have a brick-and-mortar store, share the URL with your customers.
  14. Give people an inside glimpse into your business. Post photos of your employees and of the inner workings of your company.
  15. If you have a blog for your company – and you should – promote new posts on Facebook. Don’t just share links to them; include a little commentary to spark interest and to get comments flowing.