GOOD NEWS & BAD NEWS ABOUT FACEBOOK PAGE REVIEWS
Have you seen the new star ratings review on your Facebook business page?
They previously were shown on the right hand side of your business page and you typically had to scroll to see it. However, the new star reviews are shown directly under your timeline cover image for all to see.
The Good…
The stars are placed in a more prominent place –just beneath the page name. They are now more prominent than any other element of a brand’s fan page such as the number of Likes and “talking about this” metric. This can be great for some brands, as it is much easier to showcase positive reviews. Page admins will now need to focus on and pay special attention to improving the quality of their pages, thus naturally encouraging positive reviews from fans and potential followers.
This also makes monitoring metrics more simplistic. It leaves out the focus on geeky statistics –like counting number of reach or virality. Page admins can promote a more positive and authentic engagement by simply making fans happier.
The Bad…
The stars can be too prominent because it can appear, not only on the page itself but could also end up on other apps such as Like boxes, Profile badges or anywhere else on the web through embedding codes. If you are able to ensure great reviews, then your less likely to have issues, But let’s face it, it’s not always easy to get a 5-star rating! For instance, I only have 5 star ratings on my page but Facebook is only showing 4 stars. Therefore, we have to assume they are using additional algorithm scoring such as fan engagement to determine the star rating,
Let’s talk about how the rating is determined..
A like is only counted as one vote, whereas star reviews count into averages.
If your page does not allow fans to post on your Timeline, the review feature can be the easiest, most convenient way to leave poor feedback. When people want to contact your brand on Facebook, they can only send you a message, leave a comment or better yet leave a review. If they are trying to reach you over a customer-related issue, then chances are you will accumulate some bad reviews.
How to enable or disable reviews on my Brand Page?
Based on Facebook’s Helpdesk, admins can only allow reviews by adding your address. If you would like to disable reviews on your business page, you can remove the address which will remove the reviews option entirely.
If your Page has a location, star ratings and reviews will appear once you have updated the page info with a business address.
- At the top of your Page, click Edit Page
- Select Update Page Info
- Click Address
- Edit your address
- Click Save Changes
How to add a review to other Facebook Pages?
- Just visit the Facebook page of the business you want to review.
- Find the review section by scrolling down, on the right hand side of the timeline.
- Fill in the number of stars (total of five) that reflect your experience with the business.
- Write a written review on the space that says “What do you think about this place”.
- You can select your review to go public or select the friends, acquaintances or other connections so they can see it as well.
- Click “Review” when done.
