With more than 1.1 Billion people on Facebook, it’s easy to find your customers. Whether you’re target audience is B2B or B2C, we can micro-target and spend your ad dollars in the right place – the first time.

SET Goals

We’ll first determine what your campaign goals & objectives are:

  • Clicks to website
  • Website conversions
  • Page post engagement
  • Page likes
  • App installs
  • App engagement
  • In-store offer claims
  • Event responses


Making sure you you know who your customer is can be the single most important element in a marketing plan. If you don’t know who you’re targeting, how can you find them?

  • We’ll identify your ideal customer.
  • We’ll nail down exactly what service or product you have that could benefit that customer.
  • We will uncover any problems that your audience has that your business can solve for them.

Happy customers = Thriving business


Now we need to determine the TYPE of ad to advertise.  You might have a new product launch that you’d like to promote or advertise an event coming up for your business.  Here are some of the things you can advertise:

  • Page Post Link
  • Page Post Photo Ad
  • Page Page Video Ad
  • Page Post Link Ad
  • Event Ad
  • Offer Ad
  • Page Like Ad
  • App Ad
  • Mobile App Install Ad
  • Domain Ad

AD Placement

Next up is placement of your ads.  Where is the placement going to be the most effective?  Are your customers mobile users?  Are they mostly desktop users?  We’ll decide exactly where to feature your ads. For example:

  • All of Facebook
  • Mobile Newsfeed
  • Desktop Newsfeed
  • Right-hand Column

SET Budget

Once your goals have been established, we’ll talk money.  What is your monthly advertising budget and how much of that do you want to allocate to Facebook advertising?  Some businesses think they can’t afford online advertising, but advertising can be done on Facebook for as little as $5 per day. You don’t have to need a huge budget to have big impact.