Facebook is an amazing social platform to grow your client list for your real estate business.
It is one of the most powerful social media network to date. With it’s boundless reach and business-savvy features, a lot of small businesses are taking their businesses to the next level using Facebook. Even big corporations have Facebook pages to reach out to their target markets. The beauty of Facebook is it’s ability to micro-target. This means your real estate business can definitely benefit from using Facebook.
Before you can maximize the use of Facebook for your business though, you must be clear about these 3 requirements in growing your client list:
- Your Facebook page must have the RIGHT Fans
- Your fans must convert from “likers” to “buyers”.
- Your fans must love the content you provide on your Facebook business page so much that they come back to and engage with your page.
Keeping these 3 things in mind, here are 6 Facebook tips to help you grow your client list:
1. INVITE YOUR CONTACTS TO LIKE YOUR PAGE
Make use of your email contacts list to build your network on Facebook. If someone has already opted in to your email list, there’s a greater chance that they would want to connect and interact with you on Facebook as well. Invite them to “Like” your Facebook page to be in the loop about everything that’s new in your real estate business. Ask your family, friends and current contacts to recommend your page. This is social media’s new-age “word of mouth” advertisement. In addition to this, you can add a link to your Facebook page in your email signature. Here are 2 examples:
2. SHARE COMPELLING CONTENT
Share stunning images
A picture paints a thousand words! This is very true in real estate. Post stunning photographs of real estate property. People LOVE to comment and sharing amazing photos of homes!
Post or share interesting articles or tips related to real estate
Real estate is a big topic. Post various articles on your page that might be interesting to prospective clients such as tips on finding the right property or how to increase the market value of a property. You can also share a link to your own blog or you can write your own tips that you can share. You can convert these tips to images.
Run a contest to promote your page
Contests are a great way to invite people to “Like” your page and let people know what your business is all about and what you have to offer. Take this opportunity to create a promotion they can’t pass up. For instance, you can offer a hassle-free loan approval and partner with a mortgage lender or even a room make-over & free consultation with an interior designer like this:
3. MAKE USE OF FACEBOOK’S AMAZING FEATURES
Utilize Facebook APPs to create a lead capture system.
By adding a “Contact Us” or “Book Now” tab to your Facebook page you can make it easier for your leads to sign up without sending them away from Facebook. You can also create an app that features your upcoming open house with a video. 22Social is a great tool that you can use to set this up. If you’d like to see what a complete app looks like from 22Social – check one out here.
Advertise to gain more page likes
Facebook’s “Like” ad is probably the easiest ad type to set up. It’s also the least expensive but it gets your page instant exposure to new fans.
Watch this short video about how you can get more likes using Facebook ads!
4. LINK YOUR FACEBOOK PAGE TO YOUR OTHER SOCIAL MEDIA NETWORKS
Not all people join the same social media network. Linking your Facebook to other social media networks such as Instagram, Twitter or LinkedIn will broaden your reach to possible clients. Your posts, articles or announcements gain more exposure when your social media sites are linked to each other.
5. BUILD A RELATIONSHIP WITH YOUR FANS
Create a conversation with your fans. When your fans comment on your posts, it trigger an engagement metric to Facebook and they’ll start showing more fans your posts. But more importantly, it starts the conversation and relationship with future clients. Make sure you take time to respond to posts on your page. Here is a quick and easy way to monitor comments on your page – click here.
6. STOP ANALYSIS PARALYSIS & GET STARTED!
Go do something awesome each day on your Facebook page. Taking action is always better than doing nothing at all. Just start today, and before you know it, you’ll have something great – a page where your fans love your content and a Facebook community that trusts you and wants to use YOU for their real estate transactions.
What do you think? How else can you use Facebook to grow your client list for the long-term? Share your comments and questions in the comments box below. I’d love to hear from you!