One of the most common question that gets asked when managing a Facebook page is “When is the best time to post on Facebook?”
I have seen a lot of articles and infographics with various answers to this question. Here is a very good example I found from Social media data expert, Dan Zarrella of Hubspot where it showed that updates posted later in the day bring in more shares and likes, but they tend to peak around 8 p.m. And posts published on Saturdays and Sundays receive higher like percentage than those posted during the weekdays.
But there is actually a way to know the specific time and day you can reach more fans of your page, that is through Facebook Insights. Wondering how you would do it?
Here is a step-by-step guide:
STEP 1. CLICK ON “SEE INSIGHTS”
STEP 2. GO TO “POSTS” AND GO TO “WHEN YOUR FANS ARE ONLINE”
I have also recorded a quick how-to video here, watch it:
WHY IS IT IMPORTANT TO KNOW THE BEST TIME OF DAY TO POST ON YOUR FACEBOOK PAGE?
FIRST, TO RAISE YOUR FANS’ ENGAGEMENT
Engaged fans are the people who click on your content to view a photo, play a video, like, comment or share. To generate more engagement reactions, tweak your content to ask questions, publish content that your fans can resonate with so they will “like” it! Make sure to spot existing content with a lot of engagement and create similar posts in the future. Using and continuing this process will increase your organic/viral reach.
MORE IMPORTANTLY, IMPROVE YOUR CONVERSION RATE
Conversion rate is the biggest indicator that your Facebook marketing efforts is paying off. In short, the more engaged fans you have, the bigger the probability that they will respond to your call to action like downloading a copy of your free e-book, visiting your website, subscribing to your newsletter or buying your product.