Get ready for another improvement, this time from Facebook Events!
As part of this update you’ll see changes on News Feed ads for Events, the addition of Event insights and improving the look and feel of Event pages.

All of these updates aim to boost awareness of Facebook Events and response rates of every event created.

Facebook explained the rationale behind the improvements on their news blog:

“Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30 percent of all the events people connect to – like concerts, community events and special nights at bars and restaurants – are created by pages.”


Page admins will be able to create right-side panel ads for Events on behalf of their businesses. This can be done via the ads create tool in Ads Manager, as well as the Power Editor.

Here’s a sneak peak of how the new event ad will look:


Also, hosts can now see metrics on how their Event posts are performing. Admins can view metrics in the right-hand column of an Event page. Insights will show:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of people who have engaged with the post (clicked, liked or joined)

Facebook describes these changes in a blog post:

“To make it easier for businesses to reach even more people for their events, we’re announcing new features that help Pages promote their events and see how they’re performing.

In the coming weeks, Pages will be able to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, these types of ads were only shown in the right-hand column on desktop.”

Plus, all you need to do is click Boost Event to make your event an ad! It’s super simple and an easy way to get more eyeballs viewing your event.


You can also customize your Page tabs to further increase your fans’ awareness of Events in a single view. To do this, simply click the “More” menu on your page and reorder the tabs so Events is one of the first to appear.

People using Mobile can simply scroll through the Upcoming Events of their Facebook account to check what’s happening around town in the coming weeks.

Lastly, Facebook has improved the look and feel of each of the users’ Events page. Users can now see upcoming events, the ones they are hosting, as well as their saved events, just in case you want to follow an event without attending. This area now also includes a list of suggested events based on the pages you’ve liked, location and the day of the week.

What do you think of Facebook’s new updates? Have you seen them yet?

Are you using Facebook Events in a creative way?
Share in the comments below!