It’s hard to know what information you post is going to connect with your fans on your company’s business page.  Every fan is different and every fan has a different idea of what they think is funny or what they’d like to share or comment on.

I’ve identified 4 tried and true ways that you can “Be” engaging with your fans on Facebook and get them not only liking your content but commenting and sharing your Facebook posts.  Comments and shares take the “Like” factor to a whole new level of engagement. These acts of true engagement are what get your posts seen by the friends of your fans…which is where the real power of Facebook comes in.

These 4 ideas will help you engage with your fans AND influence the audience of your fans:

Be Real

Last week, I shared a story on my personal profile on Facebook about my son sticking a rock up his nose.  I wasn’t trying to be funny.  I was sharing my frustration about how crazy and frustrating my day had been.  Because I shared my experience with my friends and was honest about the way I felt, I had 37 Likes and 30 comments on my page.  Now that’s the power if you let go of worrying about what others might think or if it’s information your fans will care about.  Try being real with your customers and fans.  You might just be surprised at their response.


Be Current

Posting on your fan page about current events or information going on in your community is key.  It lets your fans know that you care about and pay attention to special holidays, current or local events.  For example, if your business targets military families then posting a status update on Memorial Day or 4th of July honoring our troops would show your patriotism and support of a cause that is important to them. Here is an example of a post I created on 9/11 that showed my support of all that lost their lives in the 9/11 terrorist attack.


Be Personal

My most engaging post to date on my Facebook Page has been one where I asked my fans to share their business page and tell me a little bit about their business.  I called it “Post Your Page Thursday.”  It got 31 Likes and Comments.

The reason getting personal with your fans works is because you are focused on your fans rather than trying to sell your products or services.  When you ask them to share with you, you’ll be surprised how many will respond because someone took a moment to ask them about their business.

It’s also a great opportunity for you to engage with your fans.  You can then ask questions in the comments and get a back and forth dialog going with your fans. This helps build trust with your audience and encourages them to share more information with you. The more they share, the more you learn about your customers.  You’re then able to take this information and use it to create future posts.

Be Funny

There is no better way to engage with your fans than to be funny.  Everyone loves a laugh and if you can try to post content that makes people laugh then you’re definitely going to be one up on your competitors.  It’s easy to post content, but posting funny content is an art form.

If people think your status update is funny, they are more likely to SHARE this content.

Here’s a great example of a status update that received 266 likes, 14 comments and was shared 60 times:


I hope these 4 ways will help you better understand how to “Be” Engaged with your fans on Facebook. Try them and let me know how they worked!