Category FACEBOOK PAGE MANAGEMENT

The streamlined look for Facebook Pages was rolled out last month. According to Facebook, it aims make it easier for people to find the information they want and help Page admins find the tools they use most.

In this blog post, let’s jump right in and see what the major changes are that you need to be aware of…

1. TIMELINE DESIGN

The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed. Also notice that all posts are now displayed in one single column.

The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

You can re-order all the blocks on the left column, except “People” and “About”. Here’s how:

• Go to the “Manage” button (the pen icon), then click on “Manage Sections”
• Then use the “drag and drop” interface to re-order the blocks in the left column.

2. COVER AND PROFILE PHOTO

Your Page name and category, along with the Like, Follow and Share buttons are overlayed on the bottom portion of your cover photo.

The profile photo is now moved up farther onto the cover photo image and a bit to the left.

3. APPS TABS

Apps tabs are seen in 2 places:

• Left sidebar below the fold.

• Top menu bar, in the “More” dropdown menu.

4. ABOUT SECTION

Your about section now prominently displays your website URL.

5. NOTIFICATIONS

All notifications are now easily accessible in one convenient page named “Activity”.

Very important notifications like new page likes, unread messages are displayed at the right-hand side.

6. PAGE SETTINGS

All of your page settings are in one place. Note that Activity Log and Banned Users have been moved to the Settings tab.

7. INSIGHTS PAGE

All of the Facebook Insights you will need are shown at a high level on one page and includes “Pages to Watch”.

8. ADS MANAGER

No matter where you are on your Page, you can now view information about the ads you’re running. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

What do you think of the new Facebook page layout? Do you have any questions about it? I’d love to help. Add your comments/questions below.

Consistent with the Facebook’s aim to clean up the news feed, they announced another update to de-emphasize pages that practice “like-baiting”.

What is like- baiting anyway? “Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

Here are 2 good examples of like-baiting:

1. If you run contests on your Facebook page with the following mechanics: “Share and like this post to win a FREE gift”. Be aware that you can no longer ask/require the person to share the contest on their personal timeline.
2. 

Here is the rule quoted directly from Facebook’s page guidelines: 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

How will this affect your Page?

It’s time to get creative with your posts. Share helpful information that your fans will share without you asking for it. Be original – be you!

What do you think of this Facebook update? How will it affect your page? Let me know your thoughts by adding a comment below!

Are you busy?  ME TOO!  If you’re a business owner or a social media manager then you have TONS on your plate.  I get it.  Sometimes there just aren’t enough hours in the day to get it all done.

That’s why I’d like to help make Facebook even easier for you to use.  This post is going to share with you 3 reasons why you should put your Facebook page on Auto-Pilot and then tell you exactly how to do it.  Ready?  Let’s go!

3 REASON WHY YOU SHOULD PUT YOUR FACEBOOK PAGE ON AUTOPILOT.

1.  TO SAVE TIME.

Using the Facebook scheduler will definitely help you save time you have to be on Facebook. You don’t need to be on Facebook to wait for the days and times that your fans are most active before sharing your posts. Here are some ideas of posts that you can schedule in advance:

• Evergreen content or posts that will always be considered up-to-date and that will always be of interest to your fans. Like FAQ’s, tips and tricks, how-to’s, resource lists and unchanging views or arguments on industry issues.
• Facebook contests that you will need to share at different times so all your fans from different parts of the world can participate.

2.  TO BE CONSISTENT

Using the Facebook scheduler allows consistent and reliable posting. It is easy to get distracted doing other things so it is easy to forget to post.

3.  TO NOT “FLOOD” YOUR FANS.

Spread out your posts in different hours of the day/ days of the week rather than posting them all in one go. This will ensure your fans are not flooded with tons of updates from you.

There are various ways to put your Facebook page on autopilot especially with the use of third-party apps like Hootsuite, SocialOomph, GroSocial, Buffer, SproutSocial etc…

However, there is also a way to schedule posts within Facebook using the Facebook scheduler. Here is how easy it is to schedule your posts right in Facebook:

1. Choose the type of post you want to create (ex: Status, Photo / Video)
2. Type in any details you want to add
3. Attach photos or videos if you want to
4. Click on the bottom left, choose the date and time you want the post to appear
5. Click Schedule

You can schedule a post up to 6 months in advance in 15-minute intervals. You can also choose a date in the past, the post will appear immediately in the appropriate place on your Page’s Timeline. All times correspond to the current time zone you’re in.

To see all of your scheduled posts all you have to do is go to the “Activity Log�? that can be seen at the top left of your Facebook page.

Have you put your Facebook page on autopilot yet?

One of the most common question that gets asked when managing a Facebook page is “When is the best time to post on Facebook?”

I have seen a lot of articles and infographics with various answers to this question. Here is a very good example I found from Social media data expert, Dan Zarrella of Hubspot where it showed that updates posted later in the day bring in more shares and likes, but they tend to peak around 8 p.m. And posts published on Saturdays and Sundays receive higher like percentage than those posted during the weekdays.

But there is actually a way to know the specific time and day you can reach more fans of your page, that is through Facebook Insights. Wondering how you would do it?
Here is a step-by-step guide:

STEP 1. CLICK ON “SEE INSIGHTS”

STEP 2. GO TO “POSTS” AND GO TO “WHEN YOUR FANS ARE ONLINE”

I have also recorded a quick how-to video here, watch it:

WHY IS IT IMPORTANT TO KNOW THE BEST TIME OF DAY TO POST ON YOUR FACEBOOK PAGE?

FIRST, TO RAISE YOUR FANS’ ENGAGEMENT

Engaged fans are the people who click on your content to view a photo, play a video, like, comment or share. To generate more engagement reactions, tweak your content to ask questions, publish content that your fans can resonate with so they will “like” it! Make sure to spot existing content with a lot of engagement and create similar posts in the future. Using and continuing this process will increase your organic/viral reach.

MORE IMPORTANTLY, IMPROVE YOUR CONVERSION RATE

Conversion rate is the biggest indicator that your Facebook marketing efforts is paying off. In short, the more engaged fans you have, the bigger the probability that they will respond to your call to action like downloading a copy of your free e-book, visiting your website, subscribing to your newsletter or buying your product.

Ever wonder what the red notifications are at the top of your Facebook page?  Or wonder how to change these setting?  This HOW TO post will teach you How To Change Your Facebook Notification Settings.

Red alert notifications appear in the top-right corner of any Facebook page. Upon logging in, you should see a red square notification over the global icon that includes the number of unread notifications you have. There are separate notifications for friends requests and new messages.

When a user clicks on these icons, a drop-down will show you the new items and you can take action from there.

If you’re trying to manage the time you spend on social networks (you know, so you can get “real” work done) then being notified for everything as it happens might be too time consuming.

Did you know that you can actually control what notifications you want to get?

Here are some of the types of notifications you can adjust in your settings:

• Email notifications
• Push notifications on your phone
• App requests and notifications
• Group notifications
• Close friend notifications
• Pop-up notifications
• Event notifications

HERE’S HOW YOU TO DO IT:

A. Turn off notifications of individual posts:

1. Click the globe icon
2. Hover your mouse over the notification you want to stop seeing and click the X that appears
3. Click Turn off

B. Adjust your email notifications:

1. Click at the top right of your homepage and select Setting and click Notifications
2. Go to Email and click Edit
3. Choose if you want to receive all notifications or only notifications about your account, security and privacy

C. To change your notification settings for a group

1. Go to the group and click Notifications in the top right under your group’s photo.
2. You can turn notifications on for All Posts, on for Friends’ Posts or Off.

For more information about changing your Facebook notifications, visit Facebook Help.