Consistent with the Facebook’s aim to clean up the news feed, they announced another update to de-emphasize pages that practice “like-baiting”.

What is like- baiting anyway? “Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

Here are 2 good examples of like-baiting:

  1. If you run contests on your Facebook page with the following mechanics: “Share and like this post to win a FREE gift”. Be aware that you can no longer ask/require the person to share the contest on their personal timeline.
  2. LIKE baiting

Here is the rule quoted directly from Facebook’s page guidelines: 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

How will this affect your Page?

It’s time to get creative with your posts. Share helpful information that your fans will share without you asking for it. Be original – be you!

Be original.

What do you think of this Facebook update? How will it affect your page? Let me know your thoughts by adding a comment below!