Archives 2013

8 SIMPLE STEPS TO CREATING A FACEBOOK BUSINESS PAGE

If you are a business owner or authorized representative, you can create a Facebook business page in a few simple steps:

Step # 1. Login to Your Personal Facebook Account
In order to access setting up your Facebook business page, you must first be a Facebook user.  Other page admins and contributors that will be involved in the growth of a Facebook business page will also need Facebook personal accounts.

Note, there are ways to set up a business account without it being linked to a personal account but you lose some of the key functionality offered by Facebook so I wouldn’t suggest this route.

Here are a couple things you’ll miss out on:

  • Can’t be found in search, send or receive friend requests or build apps
  • Can see public information about other people on Facebook, but can’t interact with those people except as a Page

If you’ve decided to create a page from your personal account – let’s get started.

Simply go to “Create Page”: https://www.facebook.com/pages/create.php

Facebook page

Step #2. Select the type of business you have
For B2B organizations, you can select either Company, Organization or Institution. For Non-profits like advocacy campaigns, you can select Cause or Community. You will also have to select a sub-category to further describe your page.

Facebook page set up

Step #3. Page Set-up
Setting the page has 3 elements – About, Profile Picture, Add to Favorites

  • The About section is SO important.  Make sure you complete this section entirely as the about section is searchable by Graph Search (Facebook’s search engine) and allows people to find your company easier the more information you provide). Also, make sure to include keywords in the long description section.
  • Add the site URL of your business if you have one.
  • You can also add other websites related to your business such as links to your blog or social media profiles.
  • Create a vanity URL for your business. It is a custom made URL to make your page URL easier to type on the browser or share.

Facebook business page

Step #4. Profile Picture

  • Upload a profile image (JPEG or PNG) from your computer or a website. The most optimal size is a square image that is 180x 180 pixels.
  • A profile image will also be your thumbnail in comments, app boxes and posts.
  • You can use your company logo, a similar icon or an image of a person if the page represents a brand.
  • Make it stand out by putting a colored border around it – this will make it pop when people see it in their newsfeed.

Facebook profile image

Step #5. Add it to your Favorites
The Favorites sidebar is found on the left-side of the Facebook homepage just right under your profile picture. Decide if you would like to add your new page into your Favorites to make it easier for you bookmark the page when logged in to Facebook.

Facebook

Step #6. Update Your Page Info
Once you’ve set up the About section, go back into Update Your Page Info and double check that your page includes all of the relevant information regarding your business. You can write short and long descriptions, include store hours or contact information, include a company mission statement, product details and awards you might have previously won.

Facebook profile photo

Step #7. Manage Your Page Settings
This step allows you to set rules on the following:

  • Who can post on your page: allow followers, or admin only.
  • Privacy settings
  • Age and country restrictions: if you need to limit your page to your own country, or an age group.

Facebook page info

Step #8. Choose & Upload a Timeline Cover Image
The last step would be uploading your cover photo, which should be eye-catching and relevant to your audience and business. It should stand out and represent your brand. I suggest to my clients that they update their cover image once a month.  This image appears in your fans timelines and gives your business the opportunity to show up in their newsfeeds again.  You can also include a link in the description if you’re featuring a page from your website.  Simply click on the image after you post it and include a link in the description.

Optimal image size for timeline cover photos is 851x 315 pixels.

15 TIPS ON HOW TO EFFECTIVELY ENGAGE YOUR CUSTOMERS ON FACEBOOK

  1. Use “like” and “share” buttons liberally. Make them available throughout your website and wherever you post content online.
  2. Post regularly. Tumbleweeds shouldn’t be blowing through your Facebook page. Aim for at least two to three posts per day.
  3. Use plenty of photos. Post interesting photos with thought-provoking captions, and take care to select appealing cover photos and profile photos.
  4. Kick-start conversations by asking questions. Try to end every post with a question of some kind.
  5. Share special offers with your Facebook fans. This is a great way to reward them for liking your page and to keep them coming back for more.
  6. Respond quickly to comments and questions. This will show people that you are actively involved in your Facebook page and that you care about what they have to say.
  7. Avoid salesy language. This is not the place to aggressively market your products and services; it’s a place to educate people about them. Think of it this way: You should speak to your audience, not at it. Ideally, there should be a back-and-forth exchange happening.
  8. Be transparent about handling criticism. Don’t delete negative comments. Try to respond in a way that shows you want to make things right.
  9. Show that real people are behind your Facebook posts. Include people’s names in your posts and let your fans get to know them.
  10. Admit to your mistakes. If you make a post that steps on people’s toes somehow, acknowledge your mistake and do what you can to correct it.
  11. Make your posts fun by posing trivia questions or having people fill in the blanks.
  12. Share relevant content from outside sources to spark debates and conversations.
  13. Actively promote your Facebook page outside of Facebook. If you have a brick-and-mortar store, share the URL with your customers.
  14. Give people an inside glimpse into your business. Post photos of your employees and of the inner workings of your company.
  15. If you have a blog for your company – and you should – promote new posts on Facebook. Don’t just share links to them; include a little commentary to spark interest and to get comments flowing.

FACEBOOK PAGE ADMINISTRATOR – HOW TO GIVE ADMIN RIGHTS TO YOUR PAGE

Are you a business owner with a Facebook page and need to make someone (other than yourself) a Facebook page administrator to your page?

Maybe your business has gotten too busy for you to manage your page yourself and you’ve hired a social media company, or maybe you’ve hired a new employee that is planning to manage your page.

There are currently FIVE different administrative roles that you can assign:

  1. Manager
  2. Content Creator
  3. Moderator
  4. Advertiser
  5. Insights Analyst

To give admin access to someone on your page, go to Edit Page >> Manage Admin Roles >> Add Another Admin

If the new admin does not receive an email or Facebook notification, they can go to facebook.com/pages at the top right of their Facebook page and accept or reject the invitation.

Below is a chart that outlines the 5 roles and what rights each one has access to on your page.

Below is a more detailed overview of each of the five admin roles along with a chart to help you see all roles and access:

Managers

The Managers of your page have full access to everything.  So be very careful giving anyone Manager access as they not only have full access to you page but they can also delete your page without you being notified.

Managers have the following access to your page:

– ability to manager admin roles for other admins on your page

– edit the page and add apps

– create posts as the page

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Content Creator

Content Creators are good roles for the lead person in your company that is managing your Facebook page.  You might also give this access to an agency that you trust.

Content Creators have the following access to your page:

– edit the page and add apps

– create posts as the page

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Moderator

Moderator access is great to provide someone that is planning to review and monitor your posts, comments, likes and shares.  You’ll want to train this person on the best way to respond to your fans and make sure they are using the same voice of your company that you would if you were responding yourself.

Moderators have the following access to your page:

– respond to and delete comments

– send messages as the page

– create ads

– view insights

Advertiser

An advertiser is someone that you are working with to create and develop ads for your business using your Facebook page.  This person can create, edit, monitor and launch Facebook ads on behalf of your company.

Advertisers have the following access to your page:

– create ads

– view insights

Insights Analyst

Insights Analyst is someone that is reviewing, analyzing and compiling your data for your Facebook page, campaign or advertising.  This person can only see the insights data and does not have access to any other functionality on your page.

Insights Analyst have the following access to your page:

– view insights only

This should give you a good overview and understanding of the 5 admin roles you can assign for your Facebook page.

If you’ve tried to add someone and have had issues, let me know your questions – I’m here to help!

4 WAYS TO “BE” ENGAGING WITH YOUR FANS ON FACEBOOK

It’s hard to know what information you post is going to connect with your fans on your company’s business page.  Every fan is different and every fan has a different idea of what they think is funny or what they’d like to share or comment on.

I’ve identified 4 tried and true ways that you can “Be” engaging with your fans on Facebook and get them not only liking your content but commenting and sharing your Facebook posts.  Comments and shares take the “Like” factor to a whole new level of engagement. These acts of true engagement are what get your posts seen by the friends of your fans…which is where the real power of Facebook comes in.

These 4 ideas will help you engage with your fans AND influence the audience of your fans:

Be Real

Last week, I shared a story on my personal profile on Facebook about my son sticking a rock up his nose.  I wasn’t trying to be funny.  I was sharing my frustration about how crazy and frustrating my day had been.  Because I shared my experience with my friends and was honest about the way I felt, I had 37 Likes and 30 comments on my page.  Now that’s the power if you let go of worrying about what others might think or if it’s information your fans will care about.  Try being real with your customers and fans.  You might just be surprised at their response.

 

Be Current

Posting on your fan page about current events or information going on in your community is key.  It lets your fans know that you care about and pay attention to special holidays, current or local events.  For example, if your business targets military families then posting a status update on Memorial Day or 4th of July honoring our troops would show your patriotism and support of a cause that is important to them. Here is an example of a post I created on 9/11 that showed my support of all that lost their lives in the 9/11 terrorist attack.

 

Be Personal

My most engaging post to date on my Facebook Page has been one where I asked my fans to share their business page and tell me a little bit about their business.  I called it “Post Your Page Thursday.”  It got 31 Likes and Comments.

The reason getting personal with your fans works is because you are focused on your fans rather than trying to sell your products or services.  When you ask them to share with you, you’ll be surprised how many will respond because someone took a moment to ask them about their business.

It’s also a great opportunity for you to engage with your fans.  You can then ask questions in the comments and get a back and forth dialog going with your fans. This helps build trust with your audience and encourages them to share more information with you. The more they share, the more you learn about your customers.  You’re then able to take this information and use it to create future posts.

Be Funny

There is no better way to engage with your fans than to be funny.  Everyone loves a laugh and if you can try to post content that makes people laugh then you’re definitely going to be one up on your competitors.  It’s easy to post content, but posting funny content is an art form.

If people think your status update is funny, they are more likely to SHARE this content.

Here’s a great example of a status update that received 266 likes, 14 comments and was shared 60 times:

 

I hope these 4 ways will help you better understand how to “Be” Engaged with your fans on Facebook. Try them and let me know how they worked!